Lead - Integrated Marketing
Lead - Integrated Marketing
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Job Description
As an Integrated Campaigns Programs Lead you will play a pivotal role in driving demand generation through strategic thirdparty vendor partnerships.
In this role you will collaborate with campaign leaders to jointly define 3rd party channel strategies optimize investments experiment with new marketing approaches and solve complex operational challenges. Youll get handson with MarTech innovations AccountBased Marketing (ABM) tactics and datadriven optimizationall while pushing the boundaries of how we engage and convert our Ideal Customer Profile (ICP).
If youre a strategic thinker who thrives at the intersection of creativity analytics and executionand you love the challenge of managing highvalue partnershipsthis role is for you.
Key Responsibilities
Program Strategy & :
Coown the investment strategy for highperforming thirdparty programs working alongside campaign leaders to align budget allocation with business objectives.
Develop scalable datadriven programs that target the right ICP in the TAM across content syndication BANT lead generation and webinar activations.
Experiment boldlytest innovative campaign approaches optimize for conversions and unlock new ways to drive pipeline growth.
Work crossfunctionally with marketing sales finance and analytics teams to ensure ontime and measure impact.
Build feedback loops to continuously refine and optimize programs based on performance insights and sales feedback.
Vendor Management & Negotiation:
Negotiate highvalue contracts and pricing models to drive the best outcomesbalancing cost efficiency with quality lead generation.
Manage the endtoend contract lifecyclefrom SOW approvals to finance signoffs and invoice trackingto ensure operational excellence.
Build strategic longterm relationships with partners fostering innovation and collaboration to enhance campaign performance.
Performance Monitoring & Analytics:
Be the datadriven decisionmakertrack performance metrics analyze pipeline contribution and adjust spend based on realtime insights.
Own postcampaign analysisidentify trends optimize lead flows and recommend best practices to improve conversion rates.
Present insightful performance reports to key stakeholders influencing future investments and strategic pivots.
Qualifications :
Bachelors degree in Marketing Business Communications or a related field.
- 35 years of experience in campaign management vendor negotiations or a similar role preferably within a SaaS demand generation environment.
Additional Information :
Skills & Competencies:
Strong negotiation and contract management skills
Proficient in data analysis and familiar with analytics and data visualization tools
Excellent communication and interpersonal skills
Ability to manage multiple projects simultaneously and work effectively in a fastpaced environment
Detailoriented with strong organizational and project management skills
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
