Principal Acquisition Marketing
Principal Acquisition Marketing
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$ 114000 - 203000
1 Vacancy
Job Description
About Ethos
Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise technology and the human touch to find you the right policy to protect your loved ones.
We leverage deep technology and data science to streamline the life insurance process making it more accessible and convenient. Using predictive analytics we are able to transform a traditionally multiweek process into a modern digital experience for our users that can take just minutes! Weve issued billions in coverage each month and eliminated the traditional barriers ushering the industry into the modern age. Our fullstack technology platform is the backbone of family financial health.
We make getting life insurance easier faster and better for everyone.
Our investors include General Catalyst Sequoia Capital Accel Partners Google Ventures SoftBank and the investment vehicles of JayZ Kevin Durant Robert Downey Jr and others. This year we were named on CB Insights Global Insurtech 50 list and BuiltIns Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families!
About The Role
As Principal Acquisition Marketing at Ethos you will own and be accountable for all performance management budget and tools across various paid ad platforms. Ethos is destined for big things and we are betting that you will take the initiative and contribute to our success! As a fastgrowing startup you will be working closely with colleagues across all teams and senior management.
Duties & Responsibilities:
- Own the strategy and tracking of paid channels (e.g. programmatic affiliates influencers social) to drive marketing performance in line with budget and goals
- Track performance on a weekly and monthly basis and make adjustments to improve target KPIs
- Partner with internal teams (e.g. Creative Analytics MarTech Growth Product) to effectively drive all aspects of the channels you manage
- Manage client partner relationships
- Run analyses on channel performance and implement findings quickly
- Demonstrate thought leadership by conducting tests developing presenting test results and making recommendations for new processes and strategic tactics
- Function as the expert across channels and stay up to date on industry/competitive trends and technologies betas and best practices
Qualifications & Skills:
- Proven track record of success inhouse at a high growth direct response B2C startup. Fintech or Insuretech preferred
- A deep knowledge of the digital landscape across Paid Social. Meta / Instagram Snapchat TikTok Search Youtube Display Ads TV CTV
- Ability to work autonomously learn quickly prioritize effectively and deliver results in a fastpaced environment (ideally experienced in startup companies)
- A minimum of 8 years of experience of direct response marketing experience with 5 years managing performance Marketing campaigns at a high growth company where user acquisition was critical to the companys growth
- Advanced MS Excel and ability to work effectively with business intelligence tools (ex. Tableau)
- Excited by the chance to both develop a marketing strategy and hands on optimization
- Experience with adtech and data teams to prioritize your platform and measurement needs
- Have a rigorous approach to testing iterating and implementing learnings
#LIJA1#LIRemote #LIHybrid
The US national base salary range for this fulltime position is $114000 $203000. Our salary ranges are determined by role level and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range individual pay is determined by work location and additional factors including jobrelated skills experience and relevant education or training.
Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus equity or benefits.
You can find further details of our US benefits at meet every single requirement If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyway. At Ethos we are dedicated to building a diverse inclusive and authentic workplace.
We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand embrace and thrive in a multicultural world. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status. Pursuant to the SF Fair Chance Ordinance we will consider employment for qualified applicants with arrests and conviction records.
To learn more about what information we collect and how it may be used please refer to ourCalifornia CandidatePrivacy Notice.
Employment Type
Full Time
