Principal Media Strategist, Growth Marketing

About the role

Chime is committed to our mission of uniting everyday people to unlock financial progress. To continue scaling growth Chime is seeking an action-oriented Principal Media Strategist Growth to join our Growth Marketing team. The Principal Media Strategist Growth will develop and execute data-driven media strategies to drive new member acquisition across Chimes addressable markets. They will own the full-funnel media strategy balancing proven performance levers with emerging upper funnel channels.

The Principal Media Strategist Growth will work cross-functionally to translate business goals into measurable scalable media plans keeping teams informed of the overall media strategy. They will lead the planning and optimization of the growth marketing media budget ensuring efficient working capital deployment across channels and audience segments.

This role is crucial in shaping our media strategy internally and externally with senior leadership and external partners. This role requires ongoing executive communication and will require influencing teams and leaders across the organization.

The base salary offered for this role and level of experience will begin at $146610 and up to $207700. Full-time employees are also eligible for a bonus competitive equity package and benefits. The actual base salary offered may be higher depending on your location skills qualifications and experience.

In this role you can expect to

• Develop and execute data-driven media strategies to drive new member acquisition across Chimes addressable markets.
• Lead the strategic allocation of media investments across a diverse portfolio including digital mobile offline and emerging channels.
• Collaborate extensively with internal channel owners and media leads to optimize for volume efficiency and consistent brand messaging.
• Lead the development and implementation of comprehensive media measurement strategies aligned with overall company objectives.
• Champion Chimes Media Mix Model workstreamturning insights into actionable reallocation strategies. Leverage experimentation frameworks in-channel analytics and emerging attribution methods to continuously refine media ROI.
• Collaborate with Data Analytics Finance Product Marketing and Creative teams to ensure media investments align with overarching company objectives.
• Manage relationships with external agencies (e.g. planning OOH experiential) and media channel owners. Maintain strong relationships with external platform partners at Meta Google and other scaled vendors. Drive shared accountability for pacing creative enablement and performance optimization.
• Drive impact reporting across all paid marketing efforts analyzing key business drivers and performance metrics to provide insights and recommendations.
• Serve as a subject matter expert on always-on full funnel media and translate data and insights into actionable storytelling.
• Optimize existing processes and develop new ones to enhance cross-functional collaboration and deliver increased business value.

To thrive in this role you have

• 8 years of experience working in paid media with an emphasis on performance focused media and media mix optimization.
• Experienced in designing media measurement frameworks and working knowledge of attribution models incrementality testing and Media Mix Modeling.
• Proven experience in managing agency and internal stakeholder relationships providing feedback and overseeing performance to ensure high-quality deliverables.
• Proven track record of optimizing a 8-figure or more always-on media budget across multiple scaled channels for both short term and long term business objectives.
• Strong analytical skills with the ability to interpret data analyze campaign performance and derive actionable insights.
• Working understanding of the typical processes and tools applied by strategy planning and buying teams across multiple media types.
• Experience collaborating with cross-functional teams and internal stakeholders to align on goals and execution.
• Excellent verbal and visual communication skills and can use those to tell a story influence executive leadership and drive action.
• A Bachelors degree in business marketing or a related field is preferred.

A little about us

At Chime we believe that everyone can achieve financial progress. We created Chimea financial technology company not a bank* on the premise that core banking services should be helpful easy and free. Through our user-friendly tools and intuitive platforms we empower our members to take control of their finances and work towards their goals. Whether its starting a savings account purchasing a first car or home launching a business or pursuing higher education were proud to have helped millions unlock their financial potential.

Were a team of problem solvers dreamers and builders with one shared obsession: our members. From day one Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owners mindset to our work refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams our company and our members.

We believe in being bold dreaming big and taking risks while also working together embracing our diverse perspectives and giving each other honest feedback. Our culture remains deeply entrepreneurial encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.

We know that to achieve our mission we must earn and keep peoples trustso we hold ourselves to the highest standards of integrity in everything we do. These arent just words on a wallour values are embedded in every aspect of our business serving as a north star that guides us as we work to help millions achieve their financial potential.

Because if we dontwho will

*Chime is a financial technology company not a bank. Banking services provided by The Bancorp Bank N.A. or Stride Bank N.A. Members FDIC.

What we offer

• A thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events depending on location to ensure you stay connected to your work and teammates whether youre local to one of our offices or remote
• Hybrid work perks like backup child elder and/or pet care as well as a subsidized commuter benefit
• Competitive salary based on experience
• 401k match plus great medical dental vision life and disability benefits
• Generous vacation policy and company-wide Chime Days bonus company-wide paid days off
• 1% of your time off to support local community organizations of your choice
• Annual wellness stipend to use towards eligible wellness related expenses
• Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• Access to Maven a family planning tool with $15k lifetime reimbursement for egg freezing fertility treatments adoption and more.
• In-person and virtual events to connect with your fellow Chimersthink cooking classes guided meditations music festivals mixology classes paint nights etc. and delicious snack boxes too!
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work cant be done without a diverse team and inclusive environment. Thats why we specifically look for individuals of varying strengths skills backgrounds and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

We hire candidates of any race color ancestry religion sex national origin sexual orientation gender identity age marital or family status disability Veteran status and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance Cook County Ordinance and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation please let us know.

To learn more about how Chime collects and uses your personal information during the application process please see the Chime Applicant Privacy Notice.

#LI-AM1 #LI-Hybrid

A little about us

At Chime we believe that everyone can achieve financial progress. We created Chimea financial technology company not a bank*on the premise that core banking services should be helpful easy and free. Through our user-friendly tools and intuitive platforms we empower our members to take control of their finances and work towards their goals. Whether its starting a savings account purchasing a first car or home launching a business or pursuing higher education were proud to have helped millions unlock their financial potential.

Were a team of problem solvers dreamers and builders with one shared obsession: our members. From day one Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owners mindset to our work refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams our company and our members.

We believe in being bold dreaming big and taking risks while also working together embracing our diverse perspectives and giving each other honest feedback. Our culture remains deeply entrepreneurial encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.

We know that to achieve our mission we must earn and keep peoples trustso we hold ourselves to the highest standards of integrity in everything we do. These arent just words on a wallour values are embedded in every aspect of our business serving as a north star that guides us as we work to help millions achieve their financial potential.

Because if we dontwho will

*Chime is a financial technology company not a bank. Banking services provided by The Bancorp Bank N.A. or Stride Bank N.A. Members FDIC.

What we offer for our full-time regular employees

• Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices plus team and company-wide events depending on location. Whether youre coming in regularly or are part of our fully remote program youll stay engaged with your work and teammates.**
• In-office perks including backup child elder and/or pet care plus a subsidized commuter benefit to support your regular commute**
• Competitive salary based on experience**
• 401k match** plus great medical dental vision life and disability benefits
• Generous vacation policy and company-wide Chime Days bonus company-wide paid days off**
• 1% of your time off to support local community organizations of your choice
• Annual wellness stipend to use towards eligible wellness related expenses
• Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• Access to Maven a family planning tool with $15k lifetime reimbursement for egg freezing fertility treatments adoption and more.
• In-person and virtual events to connect with your fellow Chimersthink cooking classes guided meditations music festivals mixology classes paint nights etc. and delicious snack boxes too!**
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress**

**Perks also available to Chime Interns.

We know that great work cant be done without a diverse team and inclusive environment. Thats why we specifically look for individuals of varying strengths skills backgrounds and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race color ancestry religion sex national origin sexual orientation gender identity age marital or family status disability genetic information veteran status or any other legally protected basis under provincial federal state and local laws regulations or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws including the San Francisco Fair Chance Ordinance Cook County Ordinance NYC Fair Chance Act and the LA City Fair Chance Ordinance and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process please contact: .

To learn more about how Chime collects and uses your personal information during the application process please see theChime Applicant Privacy Notice.