Manager Marketing Analytics - Specialty
Manager Marketing Analytics - Specialty
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1 Vacancy
Job Description
The Marketing Analytics and Business Insights (MABI) team supporting AbbVies US Commercial organization is 250 members strong and growing every day. We comprise highly respected researchers analysts and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic inhouse advisor and pragmatic compass to Marketing Sales and Leadership ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at data differently as an input into insight generation not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets encouraging our team members to pull up a chair be themselves be creative speak their minds and do good work. Patients depend on us and we take that very seriously without taking ourselves too seriously. We are smart fun quirky and innovative and wed love for you to join us.
The role of Marketing Analytics Manager is an individual contributor and part of a critical business transformation that will position AbbVie as a leader in the area of analytics to support Sales and Marketing. This role will support brands across AbbVies U.S. Specialty team to achieve sustainable toptier performance through outstanding planning and consistent reporting and analytics.
This individual will also need to meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication.
Major Responsibilities:
- Independently design and develop business technology solutions to answer scientific or business questions through the integration visualization and analysis of data. Demonstrate proficiency across a range of technologies related to the integration visualization and analysis of large and complex data sets.
- Conduct national and subnational analysis and report key insights to stakeholders that include Sr. Leadership Marketing and Sales Leadership and sales representatives.
- Strengthen the brand team understanding of marketplace performance and opportunities through tracking modeling and analysis of physician patient managed care competitive and economic factors
- Guide development of marketing investment strategy to increase the effectiveness and/or efficiency of promotional activities and influence deployment of strategy through local optimization recommendations. Complete timely evaluation of program impact and response.
- Identify and address key business issues relative to product performance ensuring that multiple stakeholder perspective is considered and integrate all available information specific to the issue
- Leverage innovative sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost risk business impact) and key technical criteria (e.g. reliability validity and predictability)
- Transform data into actionable insights and recommendations. This includes processing cleansing and verifying the integrity of data used for analysis. Effectively communicate results of complex analytical models and influence action to improve brand performance
- Guides and performs franchise analytics; Influences practices and business results through the application of Marketing Analytics. Directs team and vendors in the delivery of key analyses and data products (SHA WKH IMS/ IQVIA Nielsen etc.
- This role requires operation within our hybrid model 3 days in office). We are only considering talent located within the following location(s): Mettawa IL.
Qualifications :
- Bachelors Degree in business analytics finance economics or related technical field. Masters degree in quantitative fields such as Statistics or Computer Science preferred.
- 3 years experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies.
- Ability to deliver actionable insights and recommendations by combining data/analytics with research and business trends
- Strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.
- Excellent strategic thinking capabilities and equally excellent tactical skills.
- Analytical reasoning abilities intellectual curiosity strong business acumen and creativity in problem solving.
- This position requires an intimate knowledge of the marketing sales and logistics planning processes advanced quantitative expertise systems understanding and the ability to develop and use specialized analytic techniques within a business setting.
- Experience with R SAS and/ or Dataiku preferred.
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our shortterm incentive programs.
- This job is eligible to participate in our longterm incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Fulltime
Employment Type
Full-time
