Field Marketing Executive - Boomi UKI
Field Marketing Executive - Boomi UKI
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Job Description
About Boomi and What Makes Us Special
Are you ready to work at a fastgrowing company where you can make a difference Boomi aims to make the world a better place by connecting everyone to everything anywhere. Our awardwinning intelligent integration and automation platform helps organizations power the future of business. At Boomi youll work with worldclass people and industryleading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems make a real impact and want to be part of building something big. If this sounds like a good fit for you check out or visit ourBoomi Careers page to learn more.
Are you ready to work at a fastgrowing company where your work makes a difference Boomi aims to make the world a better place by connecting everyone to everything anywhere. Our awardwinning intelligent integration and automation platform helps organizations power the future of business. At Boomi youll work alongside worldclass talent and industryleading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems make a real impact and want to be part of building something big. If this sounds like a good fit for you check out or visit our Boomi Careers page to learn more.
What Youll Achieve
We are seeking a dynamic and resultsdriven Field Marketing Executive to join our team at Boomi. Reporting to the Senior Manager Field Marketing EMEA you will:
Design and Execute Local Activities: Work with local sales leaders to drive revenue growth in the UKI through tailored marketing initiatives. This includes organizing and executing events that engage Clevel executives and key personas fostering meaningful engagement and pipeline progression.
Elevate Brand Awareness: Deliver consistent messaging and highimpact campaigns to enhance Boomis reputation
Drive Customer Engagement: Support customer retention and upsell opportunities through targeted campaigns user groups and customer advocacy programs.
Optimize Campaign Performance: Track key metrics such as lead conversion pipeline acceleration and ROI leveraging analytics to refine strategies and maximize effectiveness.
Collaboration Across Teams:
Work with global marketing teams to localize campaigns and adapt content to regional needs
Align closely with the sales teams to ensure marketing initiatives support pipeline generation and revenue goals.
Collaborate with customer success teams to identify and promote customer success stories and advocacy efforts.
Strengthen Partner Relationships: Build strong connections with local partners including systems integrators to cocreate and execute joint marketing programs.
Showcase Expertise: Use events to highlight Boomis thought leadership and solutions.
Contribute to Strategy and Reporting: Provide actionable insights to inform regional marketing strategies and track performance to identify opportunities for improvement.
Key Responsibilities:
Collaborate with local sales leadership to develop implement and execute gotomarket plans for the UKI markets.
Organize and execute local events and activities including trade shows industry or thirdparty events Clevel engagements virtual events and workshops to drive demand and pipeline progression.
Localize global campaigns execute targeted marketing initiatives and implement AccountBased Marketing (ABM) strategies 1:Few) to generate leads and accelerate pipeline growth.
Manage local partner marketing efforts including engagement with local SIs and coordinating partner marketing plans across the UKI region.
Align marketing initiatives with pipeline and revenue objectives.
Analyze campaign performance to meet new logo and customer expansion targets.
Support the creation and promotion of local customer references.
Essential Requirements:
Educated to degree level or similar with strong commercial acumen.
12 years of Field Marketing experience in B2B tech ideally with a SaaS or Enterprise Software vendor.
Regional experience in the UKI market.
Proven track record in event planning campaign and ABM strategies.
Demonstrated success in demand generation pipeline creation and revenue growth.
Strong analytical skills including event ROI measurement and datadriven decisionmaking.
Selfstarter with excellent event management and project ownership skills.
Familiarity with sales and marketing automation tools such as SalesForce Marketo or similar adept in closedloop lead management and reporting.
Skilled in budget management and resource allocation.
Strong communication presentation and writing skills.
Be Bold. Be You. Be Boomi. We take pride in our culture and core values and are committed to being a place where everyone can be their true authentic self. Our team members are our most valuable resources and we look for and encourage diversity in backgrounds thoughts life experiences knowledge and capabilities.
All employment decisions are based on business needs job requirements and individual qualifications.
Boomi strives to create an inclusive and accessible environment for candidates and employees. If you need accommodation during the application or interview process please submit a request to. This inbox is strictly for accommodations please do not send resumes or general inquiries.
Employment Type
Full Time
