Director of Content Marketing fmd
Director of Content Marketing fmd
Posted on :
22-04-2025
Employer Active
1 Vacancy
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Job Description
What you will do:
We are looking for a content marketing mastermind to define and drive our content marketing vision and . As our Director of Content Marketing you will lead the charge in shaping Aeydes cultural positioning as a modern luxury brand and play a key role in elevating it alongside toptier fashion houses guided by creativity. You will work closely with our Creative Director Art Director and Digital Teams to connect the dots across departments and craft seasonal content rollouts that strike the perfect balance between creativity and commercial impact. You will oversee the development and implementation of content across all channels ensuring consistency clarity and resonance at every customer touchpoint. This position is based at our Head Office in Berlin.
- Define the cultural vision of the brand blending creative storytelling with commercial strategy to position Aeyde as a culturally resonant luxury label.
- Lead the overarching content strategy weaving seasonal narratives product messaging and editorial direction into a cohesive and elevated brand voice.
- Translate seasonal collections and creative concepts into clear compelling and digestible content across all channelsensuring relevance resonance and customer engagement.
- Develop and execute product marketing strategies that build anticipation drive hype and convert interest into action.
- Partner closely with the Digital Team to tailor content for each platform and channel optimizing for performance and context.
- Oversee longform content (e.g. editorials interviews magazine pieces) and shortform formats (e.g. web email social copy) with equal excellence.
- Create adaptable content formats and brandaligned guidelines that speak to different customer needs moments and touchpoints.
- Strategize and manage editorial calendars timelines and fullcycle content production workflows to ensure seamless delivery.
- Leverage analytics customer insights and A/B testing to continually refine strategiesbalancing brand storytelling with measurable performance.
- Own editorial relationships and creative collaborations commissioning editors creators and cultural contributors to bring fresh perspectives.
- Stay ahead of cultural currents fashion trends and emerging voices to ensure content stays fresh relevant and forwardthinking.
- Lead and mentor a small team of editors and project managers fostering a highperforming collaborative and creatively ambitious environment.
What you will bring:
- 5 years of experience in communications media content editorial or brand marketing.
- Masters degree in Marketing Communications Media Studies Journalism.
- Proven ability to lead multichannel content strategy (across campaigns product marketing editorials).
- Exceptional writing and editing skills (native English preferred).
- Experience translating seasonal collections and brand concepts into digestible content across platforms.
- Strong leadership experience including managing creative needs and collaborating crossfunctionally.
- Datafamiliar mindset comfortable digesting performance insights and actioning them.
What we offer:
- A modern office in the center of Berlin.
- Onceperseason gift voucher to be used on Aeyde footwear and accessories.
- Subsidized Urban Sports Club membership or Berlin Public Transport pass.
- German lessons for international employees.
About us
Aeyde is a Berlinbased footwear and accessories house founded in 2015. Our mission is to challenge preconceived notions of luxury and the fashion industry by focusing on transparent pricing sustainable sourcing slow consumption and minimal design. We started as a digitalfirst D2C brand and continue to apply this mindset today. As we strive to be at the forefront of fashion innovation we are looking for people that can help us shape the future.Working at Aeyde you will become an integral part of an international fashion startup with many opportunities for personal development and the chance to shape a fastgrowing brand on an international level.
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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