Brand Manager - Flite
Brand Manager - Flite
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1 Vacancy
Job Description
Are you ready for whats next
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:
Position Overview:
Flite is at the forefront of innovation in the efoiling industry delivering remarkable products that inspire people to take Flite. As the Brand Manager North America you will lead the development and of brand strategies ensuring Flites presence and impact in the North American market align with global objectives. This role requires a combination of strategic vision brand expertise and handson to drive growth elevate brand awareness and deliver exceptional customer experiences.
You will work closely with internal teams and external partners to oversee brand positioning product launches activations and marketing initiatives that resonate with both B2B and B2C audiences. Your expertise in marketing and branding will be instrumental in cementing Flite as the most loved brand in its category.
At Brunswick we have passion for our work and a distinct ability to deliver.
Brand Strategy &
- Develop and execute Flites brand strategy in the North American market ensuring alignment with global objectives and positioning.
- Define brand messaging audience segmentation and customer personas to optimize engagement and drive growth.
- Oversee the implementation of brand guidelines ensuring consistency across all touchpoints.
Marketing & Activations
- Plan and execute product launches brand campaigns and promotional activities to increase market penetration and customer engagement.
- Develop and manage regional activations events partnerships and sponsorship opportunities to enhance brand visibility.
- Work with the global marketing team to localize campaigns and communications for the North American market and execute impactful tactics throughout digital promotions research advertising social and media.
- Specialized expertise in evaluating planning and executing experiential marketing initiatives from ideation to delivery with clear target outcomes.
Content & Digital Marketing
- Partner with content creators influencers and ambassadors to amplify brand awareness and storytelling.
- Manage media activations journalist experiences and press outreach to drive earned media coverage.
- Collaborate with the creative team to produce compelling marketing assets for digital print and social media.
- Collaborate with the Digital team to align and execute regional digital strategies.
Crossfunctional Collaboration
- Work closely with sales customer service and product teams to align brand initiatives with business objectives.
- Partner with consumer insights and data teams to analyze market trends campaign performance and customer feedback to refine strategies.
- Support Flites authorized partners and retailers with marketing assets branding guidance and promotional initiatives.
Budget & Performance Management
- Develop and manage the North American brand marketing budget ensuring efficient allocation of resources.
- Track and analyze key performance indicators (KPIs) to measure the success of brand initiatives and inform future decisions.
- Provide reports and insights to leadership on brand performance competitive landscape and market trends.
Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however others can be developed along the way.
Required Qualifications:
- Strong strategic thinking and problemsolving abilities.
- Passion for innovation adventure and premium brand positioning.
- Handson approach with a high level of attention to detail.
- Selfstarter with the ability to work independently and collaboratively.
- Enthusiastic about watersports foiling or outdoor adventure industries.
Education and Experience Requirements:
- Bachelors degree in Marketing Business or a related field (MBA preferred).
- 58 years of experience in brand marketing preferably within the premium/luxury/sports/outdoor industry.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Experience managing largescale brand activations sponsorships and influencer collaborations.
- Proven track record in overseeing largescale brand events from initial evaluation to successful
- Strong understanding of digital marketing social media trends and content strategy.
- Ability to manage multiple projects simultaneously in a fastpaced environment.
- Excellent communication presentation and stakeholder management skills.
- Analytical mindset with the ability to leverage data to drive decisionmaking.
- Experience in the marine watersports or outdoor lifestyle industry is a plus.
- Willingness to travel (up to 20 for events activations and industry engagements.
The anticipated pay range for this position isannually. The actual base pay offered will vary depending on multiple factors including job related knowledge/skills relevant experience business needs and geographic location. In addition to base pay this position is eligible for an annual discretionary bonus.
At Brunswick it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidates qualifications and the business context.
This position is eligible to participate in Brunswicks comprehensive and highquality benefits offerings including medical dental vision paid vacation 401k (up to 4 match) Health Savings Account (with company contribution) wellbeing program product purchase discounts and much more. Details about our benefits can be found here.
Why Brunswick:
Whatever tomorrow brings well be at the leading edge. As the clear leader in the marine industry were committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition were proud of being recognized for making a splash with numerous awards!
About Mercury:
Mercury Marine is a world leading manufacturer of marine propulsion systems. A $2.6 billion division of Brunswick Corporation (NYSE: BC) Mercury designs manufactures and distributes engines services and parts for recreational commercial and government marine applications empowering boaters with products that are easy to use extremely reliable and backed by the most dedicated customer support in the world with 10000 service points globally. Mercurys industryleading brand portfolio includes Mercury outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood Garelick and Whale marine parts; Land N Sea BLA Paynes Marine Kellogg Marine & Lankhorst Taselaar marine parts distribution; and Mercury and Quicksilver parts and oils. More information is available at .
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Next is Now!
We value growth and development recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here please still consider applying.
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race color religion sex sexual orientation gender identity national origin age disability protected veteran status or any other characteristic protected by federal state or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process please contact for support.
For more information about EEO laws click here
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Brunswick does not accept applications inquiries or solicitations from unapproved staffing agencies or vendors. For help please contact our support team at: or.
All job offers will come to you via the candidate portal you create when applying through a posted position through https:/// If you are ever unsure about what is being required of you during the application process or its source please contact HR Shared Services at or .
#Brunswick Corporation Mercury MarineRequired Experience:
Manager
Employment Type
Full-Time
