Lifecycle Marketing Associate - Customer Engagement
Lifecycle Marketing Associate - Customer Engagement
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1 Vacancy
Job Description
It all started with an idea at Block in 2013. Initially built to take the pain out of peertopeer payments Cash App has gone from a simple product with a single purpose to a dynamic ecosystem developing unique financial products including Afterpay/Clearpay to provide a better way to send spend invest borrow and save to our 50 million monthly active customers. We want to redefine the worlds relationship with money to make it more relatable instantly available and universally accessible.
Today Cash App has thousands of employees working globally across office and remote locations with a culture geared toward innovation collaboration and impact. Weve been a distributed team since day one and many of our roles can be done remotely from the countries where Cash App operates. No matter the location we tailor our experience to ensure our employees are creative productive and happy.
The Role
The Cash App Engagement & Retention Marketing team builds and maintains deep personalized relationships with our customers by understanding their needs and delivering the right message at the right time through the right channel. Our goal is to nurture those relationships drive meaningful action and reinforce positive brand sentiment throughout the customer journey.
Were looking for a Lifecycle Marketing Associate to help evolve how we communicate with customers across lifecycle channels using levers like incentives promotions and product education to drive banking product adoption and engagement. This role will also contribute to trustbuilding initiatives helping shape how we use marketing to reinforce Cash Apps reliability and commitment to keeping customers money and data safe.
Our work is both quantitatively and qualitatively datadriven innovative and impactoriented and youll have the opportunity to contribute directly to programs that shape the way customers perceive and engage with Cash App across their journey. Youll work crossfunctionally to develop campaigns run experiments and contribute to scaling our lifecycle engine to be smarter more personalized and more effective at converting consideration into action.
You will:
- Develop and execute lifecycle marketing campaigns that drive banking adoption and engagement using levers like incentives product promotions and product content & education
- Create and run strategic experiments to evaluate new and evolving conversion levers such as incentives programs and product features and apply learnings to optimize future campaigns
- Partner with creative product marketing brand and insights teams to develop content strategies and campaign messaging that resonate with our customer base
- Support early pilots into new growth channels assisting with targeting messaging and operational workflows
- Build QA deploy and monitor campaigns using CRM tools ensuring accuracy and a seamless customer experience
- Contribute to our CRM personalization strategy by leveraging customer attributes behavior and segmentation to increase relevance and impact
- Help reinforce customer trust in Cash App by supporting campaigns that highlight our security features clarify support pathways and strengthen perceptions of safety and reliability
- Track and report on campaign performance in partnership with Analytics and use insights to inform iteration and identify opportunities for growth
- Manage multiple projects and stakeholders in a fastpaced environment with strong attention to detail and clear communication
- Maintain lifecycle channel health by monitoring performance metrics related to segmentation deliverability and list hygiene across email push and SMS
You have:
- 3 years of experience in lifecycle or CRM marketing ideally in a B2C tech environment
- Handson experience with CRM tools (e.g. Braze Iterable Salesforce Marketing Cloud) and personalization platforms (e.g. Moveable Ink)
- Strong campaign skills with experience developing strategy managing projects and executing across multiple lifecycle channels
- Comfortable analyzing performance data to generate insights and optimize campaigns; proficient in SQL Tableau Google Sheets or similar tools
- Collaborative team player with a growth mindset strong communication skills and the ability to navigate ambiguity and competing priorities
- Familiarity with customer segmentation lifecycle funnel design or incentivebased marketing strategies is a plus
- Working knowledge of compliance standards like CANSPAM GDPR and CCPA
- Experience in a startup or fastpaced environment preferred
Were working to build a more inclusive economy where our customers have equal access to opportunity and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently based solely on the core competencies required of the role at hand and without regard to any legally protected class. We believe in being fair and are committed to an inclusive interview experience including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter who will treat these requests as confidentially as possible. Want to learn more about what were doing to build an inclusive workplace Check out our Inclusion & Diversity page
Required Experience:
IC
Employment Type
Full Time
