Email Marketing Manager - Full time - permanent - Gateshead

In todays digital age we believe everyone should be able to access web content in a way that works for them. Our mission is to make the online world accessible for all.

And were not alone in this journey! Thousands of global organisations including CocaCola VW and British Gas already use Recite Me software to enable greater accessibility for their online content products or services. Over the past 12 months we have experienced significant growth with our user base rising to over 7.2 million.

Were passionate about our cause and our products. As we transition from scaleup to global market leader were looking for an Email Marketing Manager to help us connect with thousands of buyers efficiently and effectively through smart automation tactical messaging and innovative demand generation strategies.

The Role

We are looking for a talented Email Marketing Manager to take the lead with our email marketing strategies. Your primary responsibilities will include running email marketing campaigns endtoend managing email databases and refining messaging and content to drive open rates clickthrough rates and conversions.

This role is resultsdriven and focused on increasing the sales pipeline. To succeed youll need to:

Demonstrate strong HubSpot knowledge including managing lists workflows data hygiene email performance and creating actionable email attribution reports to drive pipeline growth.

Leverage technical expertise in email marketing to ensure deliverability optimise inbox placement and continuously enhance campaign performance.

Execute scalable demand generation initiatives including email marketing and outreach campaigns to accelerate pipeline development and revenue growth.

Our ideal candidate is a creative analytical and curious selfstarter who can multitask and lead. Youll need to balance strategic thinking with tactical and love representing the voice of our company to cultivate positive customer experiences. The role will work closely with other channel leaders to enhance the reach and impact of our customer engagement and adoption initiatives across all market segments.

Responsibilities

Define and drive strategy to increase engagement across all email streams including nurture campaigns demand generation onboarding transactional messages and reengagement.

Own prospect and customer email communication development and ensuring content relevancy smart segmentation and personalization to drive engagement and adoption.

Leverage HubSpot expertise including managing lists workflows data hygiene email performance analytics and creating actionable reports to drive pipeline and marketing performance.

Plan and execute ongoing testing (layout format frequency copy etc. to continuously improve email performance and user engagement aligned with key KPIs.

Develop and implement scalable demand generation campaigns including outreach efforts to accelerate pipeline growth.

Monitor email deliverability and inbox placement to ensure optimal performance addressing any technical challenges.

Provide ROI and email attribution reports to the wider management team leveraging dashboards and data insights to prioritise initiatives and measure campaign effectiveness.

About You:

Were looking for great characters with the right attitude and aptitude. Here are some key attributes were seeking:

Proven track record of managing and developing automated email lifecycle campaigns with the ability to integrate email with other marketing channels.

Expertise in HubSpot including workflows data management and reporting.

Experience in demand generation including running largescale email marketing and outreach campaigns.

Strong technical knowledge of email marketing best practices including deliverability inbox placement and email performance optimization.

Demonstrated ability to identify develop and manage revenuegenerating activities.

Exceptional copywriting skills and attention to detail.

Experience in mapping customer journeys and aligning automated campaigns to user behaviors.

Strong understanding of customer data segmentation and leveraging key trigger points for engagement.

Team player with excellent communication skills able to collaborate effectively across different teams and scenarios.

Resourceful adaptable and organized with the ability to multitask and meet tight deadlines.

Inquisitive and eager to learn selfmotivated to drive innovation and results.

Commercial Experience

Email Marketing: 4 years (Required)

B2B Marketing: 3 years (Required)

Benefits

We are passionate about our people and aim to provide great working arrangements and related

benefits. Here are the most notable

Hybrid 3:2 days office/remote insert office location

Flexible start/end times

25 days annual vacation (plus UK bank holidays)

10 days Workcation reduced hours to work somewhere interesting

BHFC Healthcare

Death in Service

Recite Relax Quarterly social events

Location

Hybrid working

Office Newcastle/Gateshead Quays HQ 3 days per week

Remote 2 days per week

Hours

40 Hour Per Week Flexible start 08:0010:00 and end times 16:30 18:30

Remuneration

Salary: Reflective of experience

Applications

Inclusion is central to who we are and the software we build. We know that having people from all walks of life makes us a more creative and innovative company. Our people are our business which is why we are proud to be committed as a Disability Confident employer and a member of Inclusive Employers. We are committed to making our recruitment process as inclusive as possible. If you have any questions about accessibility or adjustments for the application or interview stage please let us know how we can support you.

Express your interest by submitting a CV and cover letter (detailing why Recite Me and headlining your suitability) to