Demand Generation Lead
Demand Generation Lead
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Job Description
About MotherDuck
Dont let the quirky name fool you! Were on a mission to radically transform the data analyst user experience. We empower and delight analysts using a novel cloud architecture built on top of DuckDB an open source foundation with a vibrant community. Our team is a diverse mix of passionate collaborative and empathetic data industry veterans from Google Amazon Meta Snowflake Looker SingleStore Databricks and the like.
What You Will Do
At MotherDuck we believe demand generation is more than just capturing leadsits about creating thoughtful engaging and strategic marketing programs that build lasting relationships and drive pipeline growth. Were looking for a Demand Generation Marketer to own and execute campaigns that attract nurture and convert prospects into lifelong customers.
This role is a hybrid role that can be based in our Seattle San Francisco or New York City hubs.
Develop and execute multichannel demand generation programs that drive awareness engagement and conversion across digital events and content marketing.
Own and optimize paid and organic marketing channels (email content syndication search social partnerships etc. to fuel inbound pipeline growth.
Experiment with creative unorthodox approaches and tools to demand genif theres a standout way to drive impact we want you to find it!
Partner closely with sales product marketing and developer relations to create compelling messaging and content that speaks to technical audiences.
Launch and refine accountbased marketing (ABM) strategies to engage highvalue accounts and drive meaningful conversations.
Analyze and report on campaign performance ensuring were investing in highimpact initiatives and continuously optimizing based on data.
Manage and refine marketing automation workflows and lead nurturing strategies to improve conversion rates and sales handoff efficiency.
Own website conversion rate optimization making sure our online presence drives meaningful engagement and pipeline growth.
What You Bring
Proven track record of running demand generation programs in a B2B SaaS environment ideally targeting data or technical audiences.
A datadriven mindset with experience in marketing analytics attribution models and funnel optimization.
Handson experience with marketing automation tools (HubSpot Marketo etc. CRM platforms and paid media management.
A creative unorthodox approach to demand generationable to test and iterate on new ideas quickly.
Strong collaboration skills with the ability to work crossfunctionally with sales product marketing and developer relations.
A get it done attitude with a love for fastpaced spy environments.
A passion for engaging technical audiences in authentic nonsalesy ways.
What people should be saying if youre doing ducking awesome
I see MotherDuck everywherein the best way. Their content is engaging their ads are smart and their events are cantmiss.
Those MotherDuckers managed to reach me in clever ways exactly when I was interested in learning more about their product.
MotherDuck has some of the best marketing Ive seen for a data companyclear messaging strong branding and actually helpful content.
The pipeline is consistently strong and the quality of leads is topnotch.
I downloaded a whitepaper and instead of spam I got actual useful followups that made me want to learn more.
Every campaign feels intentional welltargeted and relevant to what we care about.
Our ABM programs are landing meetings with the exact people we need to reach. Demand gen is firing on all cylinders!
The marketing team at MotherDuck isnt just driving leadstheyre creating a movement in the data community.
My sales people just love working with the marketing team. They always think of new ideas together every time we get stuck finding great MQLs and sales qualified accounts!
What we provide
Featherruffling compensation competitive salary and stock options so you have a stake in our flocks success.
Topnotch healthcare coverage 100 paid medical dental and vision for employees plus 80 coverage for dependents (because we care about your whole nest).
Unlimited PTO take the time you need to recharge explore or just have a lazy day by the pond.
401k plan because even ducks need to plan for the future.
Legendary company events we bring the whole flock together twice a year for unforgettable summits in fun locations plus 12 team gatherings a year to keep our bonds strong.
Hybrid work environment Spend three days a week in the office collaborating with the flock and work from wherever youre most productive the rest of the timewhether thats your home office a coffee shop or a peaceful lakeside retreat.
Please Apply
Does this role sound appealing to you but youre missing some of the requirements or dont quite think youre qualified Please apply anyway. Research has shown that underrepresented groups in technology often shy away from roles which arent a 100 match. We aim to build a diverse team and will strongly consider applicants who bring many of the requirements plus have other experiences which round out their qualifications.
MotherDuck is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based on race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics. MotherDuck is committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities.
Employment Type
Full-Time
