Assistant Dean Enrollment Management External Relations

Position Summary
The Assistant Dean Enrollment Management & External Relations for the College of Professional Studies CPS is a passionate and proven leader in the adult education space. Reporting to the Dean of CPS they are responsible for leading the vision strategy operations and evaluation of all recruitment and external relations activities to meet the College of Professional Studies enrollment goals. Additionally this individual will lead external relations activities for the College to enhance the local regional and national reputation of CPS in support of enrollment goals. The Assistant Dean is responsible for securing and strengthening CPSs revenue stream by meeting set goals for overall enrollment across the portfolio of diverse programs. This individual will provide leadership and guidance to the enrollment team to reach these goals as well as contribute ideas for future growth areas. They partner closely with the Senior Director of Adult and Professional Marketing to develop aligned strategies for marketing and communications. The Assistant Dean will inspire trust and confidence and possess the knowledge and skills to lead the Colleges overall enrollment management and external relations strategy and operations. The Assistant Dean will build strong working relationships with internal and external stakeholders including faculty students administrators alumni and other university constituents. Working closely with Deans Leadership Team the Assistant Dean will develop and evaluate recruiting strategies including establishing pipelines from corporate clients. This role combines strategic leadership with handson . This individual is a consummate relationship builder committed to the mission and vision of the College of Professional Studies and the University. They have a keen understanding of the adult continuing and professional education market and an eye for impactful enrollment management strategies. They understand the B2C and B2B landscape and the differing enrollment strategies for short courses versus full degrees. This individual is a selfstarter forwardthinking creative and committed to productivity and efficiency contributing to a consistent resonant brand image across all touchpoints in the enrollment process. The Assistant Dean will need to keep up to date on the adult and professional education market dynamics overall local and national competition related regulations and policies as well as other key developments through consistent engagement in select national/regional conferences professional development and industry networking. Must have evening availability to support working professionals in their programs and periodically on weekends in support of the various course and program events. Villanova is a Catholic university sponsored by the Augustinian order. Diversity and inclusion have been and will continue to be an integral component of Villanova Universitys mission. The University is an Equal Opportunity/Affirmative Action employer and seeks candidates who understand respect and can contribute to the Universitys mission and values.

Duties And Responsibilities
40 Enrollment Management Strategy & Leadership Develop and lead the strategy for the Colleges recruitment and enrollment efforts across new and existing programs in the College of Professional Studies. This includes building developing and evaluating processes and systems to grow enrollment pipelines increasing applications and yield of highcaliber students into all CPS Programs. They will oversee all recruitment communications and events and develop and execute B2C and B2B strategies for enrollment growth and custom corporate/organizational opportunities. Lead admission and enrollment management outreach to candidates across all CPS programs; lead admissions processes and communication cycles to ensure a highquality experience for prospects and applicants. Set admission and enrollment goals for consideration and approval by the Dean as part of the annual budget process in partnership with Director of Finance and Administration & Academic Programs Team. Provide a strong revenue stream by meeting set goals for overall enrollment in new and existing College programs. Evaluate success of recruitment plans and adjust as needed to meet evolving College goals. Continually stay abreast of the market and make recommendations on potential competitive differentiators (i.e. price offerings modality etc. Lead data and reporting efforts for Enrollment Management function in the College to ensure targets are tracked and met. Leverage data analytics to drive growth and identify key pipelines accounts and tactics. Manage the collection of all admissions and enrollment data necessary for the Colleges participation in the rankings process. Ensure that diversity equity and inclusion strategies are incorporated into recruitment and enrollment. Provide program recommendations and evaluate the viability of recruiting students into proposed programs. Evaluate CPSs strength and positioning and advise on strategic choices which will ensure the College remains competitive and increase brand recognition regionally nationally and internationally. 40 Team Leadership Lead all the recruitment and enrollment management teams. Develop and implement individual and team enrollment goals; train develop mentor and evaluate staff; provide ongoing feedback on performance improvement. Manage recruitment budgets and events including strategic analyses of ROI . 15 Collaboration: Internal and External Build strong working relationships with internal and external stakeholders including faculty students staff alumni and university constituents with the goal of continuing to increase the breadth quality and diversity of students enrolled in all CPS programs. Build strong corporate/organizational relationships and strategy to promote enrollment growth. Collaborate with University marketing and communications teams to develop and execute an integrated and comprehensive marketing and communications strategy across the colleges portfolio within the larger objectives of the College and University. This includes web electronic and print marketing efforts; publications websites social media communications public relations as well as sponsorship and strategic partnerships. Ensure that the highest ethical standards and federal/state compliance are maintained across all admissions and enrollment practices. Partners with Office of Financial Assistance and other University offices as needed. Member of the College Leadership Team meeting regularly with other Assistant/Associate Deans to ensure alignment with College mission and goals and crossfunctional synergies. Facilitate the exchange of best practices and strategies across all college teams. Represent the College on University committees as appointed by the Dean. 5 Perform other duties and assist with projects as assigned.

Minimum Qualifications
Masters degree with 710 years of progressively responsible experience in the areas of admissions and enrollment management for online degrees and the nontraditional professional student population with proven results in recruitment and yield initiatives. Equivalent combination of education and business experience may be considered. High level of knowledge and skills in every aspect of enrollment management including prospective student nurturing financial aid retention data analysis market research and CRM software; Demonstrated leadership experience and extensive supervisory experience including demonstrable skills to build teams and mentor and manage towards goals. Ability to plan and develop annual recruitment and yield plans for professional education programs including courses certificates and open enrollment courses. Strong knowledge of and experience with the noncredit space related to upskilling and credentialing. General knowledge of market strategies used in the adult and professional higher education market. Ability to initiate establish and maintain partnering relationships with internal and external stakeholders. Demonstrated success in developing B2B strategies and relationships for enrollment growth. Excellent planning organizational teambuilding and stakeholder engagement skills. Excellent writing and verbal communication skills. Comfortable and competent public speaker able to give presentations to large and small groups. Exceptional project management skills including ability to manage large projects under tight deadlines including multitasking between projects with differing or competing timelines. Clientcentered orientation with impeccable customer service skills. Ability to problem solve effectively in complex and sometimes stressful situations. Excellent followthrough and followup skills. Demonstrated ability to support a community of diverse perspectives and cultures in an inclusive environment. Commitment to innovation. Ability to innovate and execute ideas quickly while focusing on user needs and KPIs.

Preferred Qualifications
Experience with Technolutions Slate including building queries reports rules and forms. Experience with D2L Storefront and LMS and Touchnet payment gateway.

Work Schedule
fulltime/12months