Associate Director Media Planning

Move Your Career Forward with DAC as an Associate Director Media Planning 6 month contact)

Who We Are

We are DACa global fullfunnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO paid media creative production analytics and local optimization we combine the brightest minds with innovative technology to deliver seamless forwardthinking strategies. Powered by AI data and creative ingenuity we deliver integrated campaigns that engage customers at every touchpointfrom global audiences to individual store locations.

Position Summary

The Associate Director Media Planning will have the responsibility of helping to further integrate our upper funnel media offering (both linear/traditional and digital) within our awardwinning digital performance marketing agency. This individual will provide strategic leadership for their accounts while still demonstrating a deep knowledge of each channel to provide value to clients and teach/train a team of subject matter experts.

What Youll Do

• Use 3rd party research tools such as MRI Simmons Pathmatics Kantar GWI Nielsen and iSpot as well as analytics data such as GA4 and clientowned CRM data to identify and define key audiences media channel insights and objectives
• Work handinhand with Strategic Insights Client Strategy Media and Content Strategy & Creative (where applicable) teams to create truly integrated fullfunnel media plans
• Work with Media leads Strategy and Proove Intelligence (analytics) teams to establish Full Funnel Media measurement framework
• Partner with Strategic Insights Media and Proove Intelligence (analytics) teams to ensure media plans are datadriven with defined objectives and properly measured including bringing forth appropriate solutions for awareness brand lift consideration and other upperfunnel measurement
• Research and vet new upper funnel (traditional and/or digital) media opportunities and work with Account Strategy and Media Activation teams to define and present new campaign ideas to clients
• Act as a clientfacing subject matter expert for clients that have significant upperfunnel buys alongside Account management Media and Strategy team members
• Act as a mentor for junior team members to guide them in their career development
• Demonstrate a strong understanding of the clients businesses and the customer journey
• Liaise with partners/vendors to plan and execute as required (e.g. local cable buying agency)
• Create sales/pitch and marketing materials
• Assist in development of new business pitch materials; attend and present in pitches
• Demonstrate expertlevel knowledge of the role of different channels and tactics play in integrated media plans
• Responsible for demonstrating an understanding of consumer behaviors within media and a working knowledge of media relevant to the clients business including TV (linear local and digital/streaming) digital including social search and programmatic experiential audio/radio print OOH and partnerships
• Stay up to date with the industry including trends new vendors etc.

What You Bring

• 6 years of relevant experience in media planning/buying. While planning is the more critical element of the role an indepth understanding of buying is also required
• Experience with Nielsen Media Planning tools (Media Impact & Commspoint)
• Hands on keys experience in digital channels i.e. paid search paid social and programmatic display & video
• Proven existing relationships with vendors platforms and publishers
• Form relationships internally with key stakeholders
• Demonstratable comfort in traditional and digital media
• Effective and impactful communication at all levels
• Demonstrable experience with enterpriselevel client campaigns
• Experience across multiple industry verticals is preferred
• Demonstrable presentation skills (creation of materials and inroom presentation)
• Solid knowledge of tactics vendors methodologies and industry trends and topics
• A growth mindset for expanding opportunities within the client base

What Youll Get

• Professional Growth: Work with toptier clients and cuttingedge tools in the performance marketing industry.
• Collaborative Culture: Be part of a global organization that values curiosity transparency and innovation.
• Competitive Benefits:
  • Competitive salary and comprehensive health benefits.
  • Generous PTO wellness initiatives and parental leave.
  • Retirement saving plans.
  • Opportunities for continued learning and professional development.
  • A supportive collaborative and casual work environment.

How We Work

This role requires two inoffice days per week with three days inoffice during the threemonth orientation period. Fully remote work is not available for this position.

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties responsibilities and qualifications may vary based on assignment or group. DAC is an equal opportunity employer committed to providing equal employment opportunities to all employees and applicants without regard to race color ethnicity gender age religion creed national origin sexual orientation gender identity marital status citizenship genetic information disability or any other basis prohibited by applicable federal provincial or municipal law. If you require an accommodation in any aspect of the selection process please reach out to

Salary at DAC is determined by various factors including but not limited to location the individuals particular combination of education knowledge skills competencies and experience as well as contractspecific affordability and organizational requirements. The projected compensation range for this position is $90000 to $120000 USD. The estimate displayed represents the typical salary range for this position and is just one component of DACs total compensation package for employees.

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