Brand Manager
Brand Manager
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Job Description
Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion talent and curiosity and provide them with the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do
About Labatt
For more than 170 years Labatt has created enduring bonds with consumers as they share memorable experiences while enjoying iconic brands like Alexander Keiths Labatt Blue Budweiser and Stella Artois.
Labatt employees share the dream of bringing people together for a better world with their AnheuserBusch InBev colleagues worldwide. From Newfoundland to British Columbia Labatts 3500 employees brew about 60 local and worldknown beers. AnheuserBusch InBev is the leading global brewer managing a portfolio of more than 200 brands.
Labatt is one of Canadas most recognized brands and most respected corporations. We take responsibility for improving the world where we do business and together we find ways of putting social responsibility into action. Were also committed to building a company for the longterm with a legacy to be proud of for the people who work for us and with us; for future generations and the environment; and above all for our consumers.
Job Responsibilities
- Lead the development and of integrated commercial strategies to grow national volume and share while strengthening longterm brand health
- Support National Marketing planning strategies and brand positioning process management and all approval ensuring delivery of planned volume and profit and impact to P&L
- Gain deep insight into consumer needs and pain points through data and market research then turn those insights into strategies that connect with your audience
- Lead comprehensive monthly reviews of performance metrics to identify category dynamics and inform highimpact strategic adjustments in realtime to deliver results
- Lead endtoend campaign ideation aligning creative vision with commercial strategy and across national and regional promotions
- Be responsible for Marketing Budget and ensure brand programs are delivered on time and brand compliance to government and industry regulations are met
- Manage Commercial Agencies and provide linkage to national and regional trade marketing marketing support functions and senior marketing counsel
- Work crossfunctionally with global counterparts to craft brand strategy balancing global vision with Canadian market realities through tailored
- Adept at distilling complex ideas into clear compelling stories and presentations that effectively convey vision and drive stakeholder engagement
- Deep expertise in digital and social ecosystems coupled with the insight to activate them in ways that deliver meaningful consumer connections
Job Qualifications and Competencies
- A University Degree in Business or related field
- A minimum of 5 years marketing experience with related packaged goods or beverage goods or beverage alcohol
- Strong analytical skills ability to distill insights and propose relevant recommendations
- Excellent communication presentation and negotiation skills
- A focused detailed and disciplined approach to tasks
- The ability to prioritize and strong organization skills
- The ability to work with a multidisciplined team including advertising agency media team research team public affairs team etc.
- Skilled at guiding and developing emerging talent fostering a collaborative culture through thoughtful mentorship and a commitment to team growth
- Exhibits agility in evolving environments embracing change and introducing forwardthinking approaches to align teams toward common objectives
- Driven by a passion for bold meaningful creative and a forwardthinking approach that responds to the pace and complexity of an everevolving industry
- Excels in storytelling and presentation design to communicate vision with clarity purpose and impact.
- Periodic domestic travel
WHY LABATT:
As one of Canadas Top 100 Employers Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet lifes moments dream big to move our industry forward and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.
BENEFITS:
Health benefits plan including competitive coverage for medical dental mental health life and disability insurance that can be flexed to fit your needs.
Additional flex credits for healthcare or wellness spending accounts
Retirement plan with a generous companymatching contribution and lowfee RRSP & TFSA savings opportunities to help you secure your financial future.
Personalized support through an inclusive familyforming benefit and generous financial support/topups for parental leave
Access to many wellbeing resources including Employee & Family Assistance Program support Webinars and more.
An annual allotment of Beer and BeyondBeer products for employees!
EQUAL OPPORTUNITY EMPLOYER
At Labatt Breweries of Canada we are an equal opportunities employer and we are committed to maintaining a welcoming safe and inclusive environment for every person regardless of age race ethnicity nationality sexual orientation gender identity and expression religion neurodivergence or disability status.
REQUIRE ADDITIONAL ASSISTANCE
Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.
Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment email communication you receive as part of the application or onboarding process will come from email address. If you have any questions or concerns please email the recruitment team at
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LinkedIn @ Labatt Breweries of Canada
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Required Experience:
Manager
Employment Type
Full Time
