Product Marketing Director Market Intelligence
Product Marketing Director Market Intelligence
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$ 154000 - 250000
1 Vacancy
Job Description
Workivas Product Marketing team drives the GotoMarket (GTM) strategy for our premier cloudbased platform. We are seeking a Product Marketing Director Market Intelligence to lead efforts that inform strategic decisionmaking across sales marketing and product teams.
The Product Marketing Director Market Intelligence will develop and implement strategies to monitor market trends analyze the competitive landscape and assess buying events that influence customer decisions. Collaborating with Portfolio and Solution Product Marketing this role will provide timely actionable insights to the Field and Partner organization to refine competitive positioning enable sales and support product development.
What Youll Do
Direct a sophisticated competitive intelligence program serving as the primary internal authority on competitive and market trends. Equip sales teams with effective strategies to counter competitor positioning in a highly competitive market.
Monitor analyze and respond to market announcements and misinformation in alignment with strict service level agreementsCreate and deliver compelling evidencebased enablement materials including presentations bulletins and competitive battlecards that highlight product and technological differentiators
Oversee the Win/Loss program integrating internal and external data sources to drive strategic decisionmaking
Analyze current and potential target markets including Total Addressable Market (TAM) Serviceable Available Market (SAM) and SWOT assessments
Build and maintain an internal intelligencesharing network across established company channels
Provide strategic guidance to sales and sales engineering teams on effective competitive tactics
Develop impactful competitive messaging for global sales and marketing initiatives.
Collaborate with marketing product and field teams to refine competitive positioning and influence product development roadmaps
Represent Workiva at industry forums and conferences providing insights on market conditions and emerging trends
Engage with clients and partners to influence decisions through timely and thorough competitive analysis
What Youll Need
Minimum Qualifications
Bachelors Degree in marketing or related field
10 years of experience in product marketing market intelligence or related fields closely related roles that could include: product management and sales
Experience in the B2B technology and/or SaaS industry
Preferred Qualifications
Proficiency in influencing GotoMarket (GTM) strategies approaches and tactics
Exceptional communication skills with the ability to engage and influence stakeholders at all levels from endusers and buyers to executive leadership
Proven ability to drive complex programs with strong leadership and crossfunctional collaboration (experience leading without direct authority preferred)
Deep expertise in competitive analysis frameworks win/loss programs and market intelligence tools with a track record of turning insights into strategic action
Demonstrated success in collaborating and influencing crossfunctional leadership teams including Sales Marketing Product Sales Operations Enablement and Customer Success
Proven ability to gather analyze and act on competitive insights to drive datainformed decisionmaking
Expertise in competitive intelligence platforms CRM and analytics tools
Travel Requirements & Working Conditions
30 travel for company events and internal meetings
Reliable internet access for any period of time working remotely and not in a Workiva office
How Youll Be Rewarded
Salary range in the US: $154000.00 $250000.00A discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401(k) match and comprehensive employee benefits package
The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors including your skills qualifications experience and other relevant factors.
Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds beliefs and interests and we recognize diversity as an important source of intellectual thought varied perspective and innovation. Employment decisions are made without regard to age race creed color religion sex national origin ancestry disability status veteran status sexual orientation gender identity or expression genetic information marital status citizenship status or any other protected strongly encourage and welcome people from historically marginalized groups to apply.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process please email .
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles ensuring adherence to company policies and regulatory standards.
Workiva supports employees in working where they work best either from an office or remotely from any location within their country of employment.
#LIHS2Required Experience:
Director
Employment Type
Full-Time
