Global Marketing Manager 13354

Ingersoll Rand Inc. (NYSE:IR) driven by an entrepreneurial spirit and ownership mindset is dedicated to helping make life better for our employees customers and communities. Customers lean on us for our technologydriven excellence in missioncritical flow creation and industrial solutions across 40 respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise productivity and efficiency. For more information visit .

Job Title

Global Marketing Manager Advanced Applications & Solutions

Location

Hybrid Europe Poland or Brno Czech preferred

About Us

ARO is Fluid Intelligence and a leading worldwide manufacturer of fluid handling products including diaphragm pumps and piston pistons that are expertly engineered to deliver performance and serviceability enabling our customers to achieve the best total cost of ownership.

Job Summary

We are hiring! The Global Marking Manager Advanced Applications & Solutions is a candidate dedicated to fostering crossfunctional collaboration with Product Sales and Marketing teams promoting a positive culture that rewards learning collaboration and impactful contributions. Our dynamic environment empowers employees to deliver superior experiences for both internal and external customers.

The ideal candidate is a dynamic marketer with a proven track record in executing effective multichannel programs to generate demand and accelerate the sales pipeline. The Global Marketing Manager for Advanced Applications & Solutions will activate integrated campaigns for target markets such as solar battery manufacturing and recycling mining and other viscous liquid applications. This role requires a robust understanding of demand generation programs for coordinating designs followups and expertise in campaign development and lead management.

Responsibilities

• Develop a longterm marketing strategy aligned directly with business goals and initiatives.
• Collaborate globally with crossfunctional marketing teams to build campaign plans based on demand generation principles and best practices.
• Validate buyer persona data engage with internal stakeholders on campaign plans and create content to drive campaigns.
• Collaborate with the design and content team on asset specifications and deliverables timing.
• Develop product positioning and messaging for various buyer personas differentiating our product offering from that of the competition.
• Create engaging and educational content for targeted segments driving demand revenue and meeting relevant business goals.
• Create and implement the marketing campaign calendar deliverables and deadlines.
• Manage email marketing webinars social media blogs public relations SEO SEA and other content as needed.
• Ensure all campaign leads are tracked scored and routed appropriately; regularly analyze campaign performance.
• Extract insights and data from campaign plan; drive improvements in the process and tactic selection.
• Analyze and measure campaign performance modifying structures to optimize results maximize engagement and drive revenue generation.
• Regularly report campaign performance metrics and strategic activities to key stakeholders.
• Lead mentor and communicate effectively with the team.

Basic Qualifications

• Bachelors Degree with over 5 years of proven demand generation and digital marketing/lead generation experience yielding measurable project results.
  • Product Management or Sales experience a plus
• Demonstrated leadership in driving visibility and topline growth by managing marketing and demand generation teams.
• Proven expertise in planning and executing diverse lead and demand generation tactics such as inbound marketing email marketing content marketing SEO PPC and social media.
• Exceptional interpersonal skills high initiative and adept at collaborating across global teams.
• Comprehensive understanding of successful digital campaign components and processes.
• Track record in developing gotomarket strategies for new product offerings.
• Strong analytical skills with a proven ability to analyze data and make datadriven decisions for valuable business insights.
• Experience strategically leveraging email video webinars eBooks whitepapers blogs social media and press to promote campaign programs and events.
• Proficient in using one or more marketing automation tools.
• Passionate about the dynamic intersection of technology and business innovation.
• Meticulous attention to detail and commitment to in a fastpaced environment.
• Proficiency with lead generation and sales enablement tools.

Travel & Work Arrangements/Requirements

Hybrid willingness to travel up to 1520

Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable laws regulations and ordinances.