Account Executive Paid Media Health Wellness

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams industryleading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP) the creative transformation company. Learn more at.

MORE ABOUT THE ROLE:

We are looking for an Account Executive Paid Media to join our bestinclass Healthcare team. This Account Executive will help to establish the strategic vision for a number of client initiatives.

We are seeking a motivated and detailoriented Account Executive Paid Media to support the planning and optimization of paid media campaigns for our pharmaceutical and healthcare clients. This role offers an exciting opportunity to gain handson experience in omnichannel media strategy working closely with internal teams and clients to ensure seamless campaign . The ideal candidate has a strong foundation in paid media a passion for healthcare marketing and an ability to navigate the complexities of pharmaceutical advertising regulations.

We are in need of someone who understand the healthcare space and has a passion for working with healthcare clients.

WHAT YOULL DO:

• Assist in the development and optimization of paid media campaigns across digital social programmatic search (SEM) and other integrated digital media channels in the healthcare space including but not limited to endemic HCP channels video etc.
• Support digital media planning efforts by conducting research gathering audience insights and contributing to strategic recommendations for pharma and healthcare clients.
• Coordinate with crossfunctional teams including account management creative and analytics to ensure paid media campaigns align with brand objectives and regulatory guidelines.
• Assist in managing campaign budgets and vendor invoicing ensuring accurate pacing and reporting.
• Monitor and analyze campaign performance preparing reports and actionable insights to improve efficiency and effectiveness.
• Collaborate with media vendors and platform partners to stay ahead of industry trends emerging ad technologies and best practices.
• Support client communication providing updates and insights on campaign performance and optimizations.

EXPERIENCE THAT CONTRIBUTES TO SUCCESS:

• 13 years of experience in healthcare paid media planning and preferably within an agency setting.
• Foundational understanding of paid media channels including digital (social programmatic display search endemic video/OTT. Traditional media planning and experience (print broadcast outofhome) is beneficial but not required.
• Experience working with ad platforms such as Google Ads Meta (Facebook/Instagram) LinkedIn and DSPs.
• Strong analytical skills with the ability to interpret data and provide actionable recommendations.
• Familiarity with pharmaceutical advertising regulations and experience working within MLR (Medical Legal Regulatory) review processes is a plus.
• Excellent organizational skills with the ability to manage multiple projects in a fastpaced environment.
• Strong communication skills both written and verbal with a keen attention to detail.
• Proficiency in Microsoft Excel PowerPoint Mediaocean (or equivalent) and analytics tools such as Google Analytics or Adobe Analytics.
• Experience working in and contributing to an inclusive and collaborative environment.
• Ability to push the envelope and think outside the box.
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives training opportunities and employee resource groups.

YOU BELONG AT BURSON:

Our vision is for Burson to be the leading academy company for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills expand their networks and ultimately produce the best solutions for todays leading brands. Our commitment to your growth is reflected in our robust benefits and people programs which include professional development opportunities mentorship programs with industry leaders tuition reimbursement for continued learning a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson diversity equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.

As an Equal Opportunity Employer Burson does not discriminate against applicants or employees because of their race creed color age religion sex disability sexual orientation gender gender identity or expression marital status military status national origin or ancestry.

For more information visit

The base salary for this position at the time of this posting may range from $35000 to $75000. Individual compensation varies based on jobrelated factors including location business needs level of responsibility experience and qualifications. We offer a competitive benefits package; click here for more details: careers page is designed to be accessible to everyone. If you need any specific accommodations during the application process feel free to reach out to us at . Please note that this email is for applicants needing special assistance so we may not be able to reply to other inquiries.

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