Manager B2B Strategic Marketing

At CVS Health were building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nations leading health solutions company we reach millions of Americans through our local presence digital channels and more than 300000 purposedriven colleagues caring for people where when and how they choose in a way that is uniquely more connected more convenient and more compassionate. And we do it all with heart each and every day.

Position Summary

The Manager Aetna B2B Marketing Strategy will partner with Aetna Commercial Medicaid and Group Retiree sales and business leaders to support developing and executing effective B2B marketing strategies. These strategies will be focused on driving awareness consideration and demand amongst prospective Aetna clients as well as engagement and adoption from existing clients.

As Manager you will act as a thought leader a trusted advisor to drive strategic decisions about our marketing strategy and marketing mix across platforms local presence and activation teams. You must be an innovator and a change agent with a passion for B2B clientcentric needsbased marketing. You will be responsible for the creation development and delivery of datadriven marketing programs and campaigns that will convert prospects to clients and convert clients to brand loyalists.

You will be responsible for supporting the development of complex business to business (B2B) marketing strategies that identify short and longerterm opportunities to provide competitive advantage for one or more lines of business. The Manager will partner with the Lead Director Marketing to help define Aetnas differentiation and promote our solutions to relevant B2B and B2G decision makers and influencers.

The Manager will leverage competitive benchmarking market research and sales insights to identify and prioritize marketplace needs and opportunities. The Manager will support the Lead Director Marketing and collaborate with business partners to translate these needs and opportunities into winning marketing strategies that showcase Aetnas value proposition and competitive differentiation.

This Manager will collaborate crossfunctionally with internal and external partners to bring our B2B strategies to life through impactful marketing content assets and programs that drive growth through each phase of the buying journey and customer lifecycle.

The Manager will report to the Lead Director Aetna B2B role has the flexibility to work either from a home office or hybrid at a corporate office location.

Key Responsibilities

• Support the creation of marketing strategy including building positioning and reasons to believe

• Partner with crossfunctional teams to support the development of gotomarket approach to drive demand across B2B and B2G audiences and enable sales success

• Partner with product sales and segment teams to compile relevant sales and product feedback to inform marketing strategy

• Partner with broader marketing teams to leverage and optimize digital capabilities tools and platforms to support and deployment of marketing strategies

• Support the development of creative briefs marketing campaign collateral/assets and related analytics

• Prepare for and support crossfunctional meetings including kickoffs checkins etc.

• Ensure messaging strategies and narratives are consistently woven throughout all communication

• Stay up to date with industry trends and best practices in marketing and contribute innovative ideas to enhance marketing efforts

Required Qualifications

• 5 years of experience in marketing brand management consulting or a related field
• Strong strategic critical thinking and conceptual abilities; ability to contribute to strategic planning discussions
• Prior experience working with an external and/or internal agency partner ability to write a creative brief provide strategic direction feedback and ensure creative is delivered on strategy
• Ability to influence others work effectively in a matrix environment and interact with all levels of the organization
• Adaptable in an environment where priorities can change quickly
• Ability to meet deadlines and maintain confidentiality. Strong performance accountability orientation both in terms of following through on commitments and deadlines
• Experience and proficiency with PowerPoint Excel Outlook Word and Adobe

Preferred Qualifications

• 5 years commercial health insurance/healthcare industry marketing
• Experience with brand and product marketing in the healthcare industry
• Knowledge of market research and consumer/customer insight
• Experience with brand and product marketing in the healthcare industry
• Understanding of commercial customers including brokers consultants plan sponsors providers and members

Education

• Degree in marketing communications journalism or related field or equivalent experience 4 years)

Anticipated Weekly Hours

Time Type

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual fulltime salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience education geography and other relevant factors. This position is eligible for a CVS Health bonus commission or shortterm incentive program in addition to the base pay range listed above.

Our people fuel our future. Our teams reflect the customers patients members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits investing in the physical emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages our great benefits include:

• Affordable medical plan options a 401(k) plan (including matching company contributions) and an employee stock purchase plan.

• Nocost programs for all colleagues including wellness screenings tobacco cessation and weight management programs confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off flexible work schedules family leave dependent care resources colleague assistance programs tuition assistance retiree medical access and many other benefits depending on eligibility.

For more information visit anticipate the application window for this opening will close on: 05/03/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal state and local laws.