Marketing Manager

At CVS Health were building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nations leading health solutions company we reach millions of Americans through our local presence digital channels and more than 300000 purposedriven colleagues caring for people where when and how they choose in a way that is uniquely more connected more convenient and more compassionate. And we do it all with heart each and every day.

Position Summary

As part of the Hispanic Strategy Team you will join a South Floridabased team that cares for the wellbeing of our customers and colleagues by working together in a supportive collaborate and agile environment.

We are looking for a Marketing Manager to join our exciting team focused on driving growth through product and service offerings to attract and retain retail customers with a focus on multicultural audiences. The Manager role is a unique opportunity to gain exposure to both marketing strategy and crossfunctional areas across the organization while leading the of integrated marketing plans to meet business goals. You will support the development of marketing strategy and plans for several business initiatives. You will work closely with crossfunctional business partners to gain a deep understanding of the consumer and provide thorough consumer and marketplace analysis to help develop breakthrough marketing ideas founded in consumer insights.

Responsibilities:

Tactical Project

Support the overall marketing strategy for multicultural consumer segments helping to reach and engage new audiences to build longterm growth for the business.

Contribute to retail marketing onsite digital and CRM communications strategy continuing to support efforts to be more consumerobsessed by providing relevant content to the right people at the right time.

Assist in the development of marketing plans leveraging consumer insights and data to inform the mining and prioritization of consumer messaging that will drive brand awareness consideration and preference.

Lead development and of campaign deliverables across paid owned and earned channels including maintaining marketing project schedules and status reports.

Establish strong relationships and closely collaborate with internal and external business partners including CVS Digital Corporate Communications Enterprise Insights Media Creative Legal Analytics and agency partners to support the of project plans.

Assume accountability for smaller scale projects from managing timelines and gaining internal approvals to invoicing.

Collaborate on the creation of strategic roadmaps and playbook to support managing Front Store strategy at the direction of the Senior Manager or Lead Director balancing short term with long term strategies.

Execute on tactical steps within project plans with minimal support.

Partner with Sr. Manager or Lead Director to communicate plans risks and opportunities from working team up to executive leadership.

Leads and participates in meetings/calls with corporate partners and retail executives. Follows up on strategic initiatives and KPI performance

Strategy Planning

Support the Hispanic Strategy team in scaling marketing digital capabilities for our Hispanic stores.

Conduct competitive analysis to identify strengths weaknesses and opportunities for CVS.

Proactively selfeducate around retail and marketing industry trends to identify best practice new opportunities for CVS.

Support the Marketing Lead Director in developing an effective communication strategy and roadmap for alerting both internal and external leaders of anticipated changes partnering with communication as needed

AdHoc Analytics

Leverage analytics reports and tools to measure success identify learnings and continually optimize marketing activities.

Manage annual budget partnering with finance and business partners to ensure timely and accurate payment and reporting.

Support reporting and analysis for deep dive/follow up questions related to marketing activations/campaign.

Translate data insights into meaningful insights and actions

Required Qualifications

5 years of marketing experience with exposure to broad range of integrated marketing tactics and paid owned and earned media channels.

1 year of experience working with multicultural consumer segments

Must be fluent in both English and Spanish

1 year of experience and strong knowledge of Microsoft Office including Excel Word and PowerPoint

Regular and reliable attendance during normal working hours as established by the leader.

Any additional tasks as directed by supervisor or manager.

Bachelors degree or equivalent experience

Travel requirements up to 25 travel expected.

Skill In:

Selfdirected requiring little direction

Leverages a continual improvement mindset to create simplicity and improve the colleague and customer experience.

Strong interpersonal skills as demonstrated by successful collaboration to achieve shared goals.

Strong time management skills evidenced by experience being accountable to multiple deliverables on staggered deadlines.

Strong personal integrity and judgment evidenced by a track record of managing highly sensitive or highly visible business matters.

Strong communication skills in both formal and informal writing and speech

Demonstrating strong attention to detail and follow through with commitments.

Ability to:

Deliver high quality professional communications presentations responses and analyses on a wide range of requests by working quickly independently and with minimal direction.

Communicate clearly to small and large groups internally and externally to lead complex projects to completion.

Collaborate cross functionally with leaders and colleagues enterprise wide to solution implement and drive results.

Plan and execute short and longterm goal

Preferred Qualifications

8 years of fulltime work experience in a retail and/or corporate environment

8 years experience building highperforming teams.

8 years experience engaging and inspiring teams to achieve both shortterm and longterm goals.

8 years experience influencing without authority.

Experience in brand marketing

Experience in retail marketing

Knowledge of change management techniques a plus

Experience in creating playbooks and risk mitigation strategies.

Advanced degree

Education

Bachelors degree or equivalent experience

Anticipated Weekly Hours

Time Type

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual fulltime salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience education geography and other relevant factors. This position is eligible for a CVS Health bonus commission or shortterm incentive program in addition to the base pay range listed above.

Our people fuel our future. Our teams reflect the customers patients members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits investing in the physical emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages our great benefits include:

• Affordable medical plan options a 401(k) plan (including matching company contributions) and an employee stock purchase plan.

• Nocost programs for all colleagues including wellness screenings tobacco cessation and weight management programs confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off flexible work schedules family leave dependent care resources colleague assistance programs tuition assistance retiree medical access and many other benefits depending on eligibility.

For more information visit anticipate the application window for this opening will close on: 04/30/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal state and local laws.