Associate Director Marketing Strategist Lpa- East Hanover NJ
Associate Director Marketing Strategist Lpa- East Hanover NJ
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$ 145600 - 270400
1 Vacancy
Job Description
Band
Level 5Job Description Summary
The successful candidate will contribute to formulating outlining and executing human insight and customercentric marketing strategies for both Lp(a) Disease State Education and Branded Launch marketing strategy playing a vital role in providing essential strategic input insights and associated deliverables to guide the planning and implementation of an integrated customer experience. They will collaborate with and support the Director overseeing Disease State Education and the Director overseeing Launch Strategy.Job Description
Major Accountabilities
Core Responsibilities:
- Uncovering barriers and opportunities to optimize both patient and HCP experiences.
- Bringing fresh perspectives and identifying opportunities to refine current assumptions about patient or HCP behaviors and insights.
- Building and embedding brand and therapeutic area expertise that informs the Disease State Education and Branded Launch gotomarket approaches.
- Developing and standardizing processes and best practices across the organization.
- Working collaboratively and seamlessly with a crossfunctional team of marketing experts and allied functions including Customer Experience Planning and Orchestration Content Lab HCP education IDS (Insights and Decision Science) MODE (Marketing Ops Delivery & Enablement) CAST (Centralized Asset Services Team) CAPE (Content Approval & Process Excellence) Finance and creative agency partners.
Key Jobs to be Done:
- Integrate and disseminate knowledge and insights on effective best practices to engage patients and customers and drive strategic behavior changes throughout the brand lifecycle.
- Develop disease area and brandspecific customer expertise and generate compelling disease state and brandcentered content for personalized experiences.
- Create and execute cuttingedge digital marketing strategies aligned with brand objectives to maximize business results.
- Streamline and optimize team collaboration and communication across departments to effectively implement strategy and achieve objectives.
- Support the development and of an integrated marketing plan across different audience segments or channels.
- Align and coordinate disease state and branded launch field strategy with Customer Engagement.
Ethics and Compliance
- Work within Ethics Risk and Compliance policies and procedures and ensure those around him/her do the same
- Work to ensure a diverse and inclusive environment free from all forms of discrimination and harassment
Education
Bachelors degree in related field is required; Master of
Science and/or MBA preferred
Experience:
- Minimum of 5 years of experience in commercial Marketing with multifunctional experience in Pharmaceutical or Healthcare preferred
- Minimum of 3 years of demonstrated experience of leveraging data analytics and customer insights to drive personalization at scale in the US Market
- Experience supporting a new function
- Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred
- Transformational Leader with strategic experiences to transform the business into next generation engagement
- Strong crossfunctional leadership and ability to collaborate effectively with various stakeholders and teams including Product Communications Legal Regulatory Compliance and Global
- Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
- Detailoriented with the ability to manage multiple tasks priorities and deadlines
Leadership Competencies
- Applied business insights:
- Shares insights and provides clear evidence. Uses experiments to test ideas taking smart risks.
- Leads sustained activity to generate insights and identify opportunities to innovate. Ensures insights are integrated into strategies and action plans.
- Business mindset:
- Allocates resources considering risks and rewards to achieve long and shortterm business success. Delegates but intervenes if necessary.
- Digital and technology savvy:
- Collaborates with and supports others to stimulate openness learning and experimentation.
- Operational excellence:
- Promotes continuous improvement of processes and procedures and changes to or removal of inefficient procedures. Thrives to achieve highest quality and service.
- Organizational savvy:
- Helps others maneuver through our culture and politics.
- Builds coalitions and enlists advocates to champion ideas and obtain approvals. Adjusts communication depending on audience.
- Stakeholder engagement:
- Develops and implements comprehensive stakeholder engagement strategies.
- Vision & Purpose (strategy to story):
- Develops and implements mechanisms to encourage storytelling and share best practice.
- Continuous learning:
- Shares lessons learned from both successes and failures. Applies past experiences to new situations.
- Engages in constructive and challenging debated to improve the decision quality.
- Managing change:
- Accepts needed change despite the uncertainty it brings. Remains calm and productive during transitions.
- Initiates change in response to cues in the external environment.
- Being resilient:
- Remains objective and calm when faced with adversity. Manages crises and volatile situations effectively.
- Helps others recover momentum and confidence after failures or setbacks. Shares lessons learned from failures with others.
Why Novartis: Our purpose is to reimagine medicine to improve and extend peoples lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here:
Youll Receive: You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook. to Diversity & Inclusion: Novartis is committed to building an outstanding inclusive work environment and diverse teams representative of the patients and communities we serve.
Novartis Compensation and Benefit Summary: The pay range for this position at commencement of employment is expected to be between $145600.00 and 270400.00/year; however while salary ranges are effective from 1/1/25 through 12/31/25 fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further final pay determinations will depend on various factors including but not limited to geographical location experience level knowledge skills and abilities. The total compensation package for this position may also include other elements including a signon bonus restricted stock units and discretionary awards in addition to a full range of medical financial and/or other benefits (including 401(k) eligibility and various paid time off benefits such as vacation sick time and parental leave) dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired employee will be in an atwill position and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance Company or individual department/team performance and market factors.
Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities join the Novartis Network here: Statement:
The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment hiring training promotion or other employment practices for reasons of race color religion gender national origin age sexual orientation gender identity or expression marital or veteran status disability or any other legally protected status. We strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.
Accessibility and reasonable accommodations
The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or in order to perform the essential functions of a position please send an email to calland let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Range
Skills Desired
Asset Management Commercial Excellence CrossFunctional Work CustomerOriented Healthcare Sector Understanding Influencing Skills Marketing Strategies Negotiation Operational Excellence Priority Disease Areas Expertise Product Lifecycle Management (PLM) Product Marketing Speed and Agility Training Stakeholder Engagement Stakeholder Management Strategic AlliancesRequired Experience:
Director
Employment Type
Full-Time
