Digital CRO Manager
Digital CRO Manager
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Salary Not Disclosed
1 Vacancy
Job Description
About Us:
At Dental Boutique we are passionate about transforming smiles and transforming lives. As an awardwinning cosmetic dental practice we have built a strong reputation for delivering exceptional smile transformations across Australia and New Zealand.
Over the past 13 years we have grown from a small team of 2 to over 400 professionals across 12 clinics (and counting!. Our vision is to be Australias leading cosmetic dental practice known for excellence in patient care innovation and an inspiring workplace.
Our values drive everything we do:
- We Care and Respect
- We Deliver What We Say We Will Do
- We Do Everything with Passion
- We Pay Attention to Detail
- We Lead the Way
We are now on the hunt for a Digital CRO Manager to lead the strategy and optimisation of our digital conversion efforts ensuring we provide a seamless highperforming online experience that drives measurable business growth.
About the Role:
As the Digital CRO Manager youll be responsible for analyzing testing and refining our digital touchpoints to maximise lead generation and online conversions. Reporting to the Chief Marketing Officer you will collaborate closely with UX/UI SEO paid media and development teams to implement datadriven strategies that elevate the customer journey and achieve outstanding conversion performance.
This is the perfect opportunity for a commerciallyminded detailoriented digital specialist who thrives on experimentation performance analysis and continuous improvement.
Check out our fun inclusive work culture on TikTok: Responsibilities:
Conversion Strategy &
- Develop and implement a robust CRO strategy aligned with our business and marketing objectives.
- Conduct audits to identify opportunities for conversion improvements across the website and landing pages.
- Lead the design and analysis of A/B multivariate and user testing initiatives.
- Create highconverting user flows wireframes and hypotheses for testing.
Performance Analysis & Reporting
- Monitor and analyse key digital funnel metrics (bounce rates clickthrough rates form completions etc. to identify friction points.
- Use analytics platforms (Google Analytics Hotjar etc. to derive actionable insights and track impact of optimisation strategies.
- Prepare regular reports and present findings to senior leadership with clear recommendations.
Collaboration & Leadership
- Work closely with digital design and development teams to implement and validate CRO initiatives.
- Collaborate with marketing automation and CRM teams to ensure continuity in messaging and user experience.
- Contribute to website development projects to ensure conversion goals are embedded in the design.
UX & Customer Journey Optimisation
- Champion a usercentric design philosophy ensuring digital experiences are intuitive engaging and conversionoptimised.
- Continuously iterate on site navigation layout content and forms to reduce dropoffs and improve user satisfaction.
- Stay up to date with industry trends competitor behaviour and customer insights to inform strategic direction.
About You:
- 4 years of experience in CRO digital optimisation or performance marketing roles.
- Strong understanding of conversion funnels user journeys and landing page optimisation.
- Proficiency in A/B and multivariate testing tools (e.g. Google Optimize Optimizely VWO).
- Solid experience with analytics tools such as Google Analytics Tag Manager and Hotjar.
- Familiarity with UX/UI principles and best practices.
- A datadriven mindset with the ability to translate metrics into meaningful action.
- Excellent problemsolving skills and a collaborative approach to working with crossfunctional teams.
- Bonus points for experience in eCommerce healthcare or highvalue service sectors.
Why Join Dental Boutique
- Career Growth: Be part of an expanding company with exciting opportunities for professional development.
- Supportive Team: Work with an awardwinning team that values innovation creativity and collaboration.
- Innovative Environment: Bring your expertise and ideas to a company that embraces cuttingedge digital optimisation.
- Prime Location: Work at our vibrant DB HQ close to public transport and shopping districts.
How to Apply:
If youre ready to take the next step in your digital marketing career and make a real impact apply now with your resume and a cover letter via Seek.
For any queries contact our HR team at .
Required Experience:
Manager
Employment Type
Full-Time
