Senior Marketing Director
Senior Marketing Director
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1 Vacancy
Job Description
About Us
SharkNinja is a global product design and technology company with a diversified portfolio of 5star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3300 associates the companys products are sold at key retailers online and offline and through distributors around the world.
This role is based at our Needham MA headquarters and follows a hybrid weekly 3 days on site work model.
Relocation available for qualified candidates.
About Us
SharkNinja is a global product design and technology company with a diversified portfolio of 5star rated lifestyle solutions that positively impact peoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3300 associates the companys products are sold at key retailers online and offline and through distributors around the world.
In this role youll be pivotal in leading global gotomarket strategies specifically for Shark. This role blends with strategy ensuring impactful product positioning messaging and creative storytelling across all consumer touchpoints. This role requires a keen creative eye and the ability to present strategic ideas and tactical plans to Executives on a regular cadence.
Overview
Were seeking a handson strategic Senior Product Marketing Director to lead global gotomarket strategies and product marketing strategy for Shark. This role blends with strategy ensuring impactful product positioning messaging and creative storytelling across all consumer touchpoints. This role requires a keen creative eye and the ability to present strategic ideas and tactical plans to Executives on a regular cadence. Youll collaborate closely with Product Engineering Creative Sales Demand and Consumer Insights to drive positioning storytelling and brand consistency across all consumer touchpoints. We thrive on passion and innovation and seek exceptional individuals with fresh ideas. CPG experience strongly preferred. This role is based at our Needham MA headquarters.
Responsibilities
- Product & Market Strategy: Define global portfolio strategy ensuring the right product mix features design pricing and positioning to drive growth. Analyze data including competitive and market trends to inform decisions.
- GotoMarket : Develop and execute marketing plans across packaging digital retail and social. Ensure consistency in messaging and branding.
- Storytelling & Creative Development: Partner with Creative and Product to develop compelling stories that highlight key product benefits and differentiation. Help guide the development of highimpact creative assets.
- Consumer & Competitive Insights: Use research and trends to shape product positioning and communication strategies. Identify and validate key strategic inputs related to product positioning messaging and pricing.
- Retail & Sales Support: Build compelling sellin stories for retailers with clear value propositions and category insights. Translate data into insights and recommend a comprehensive product assortment and roadmap to drive growth.
- PostLaunch Optimization: Measure impact extract insights and refine marketing and sales strategies to improve future .
- Team Management & Communication: Present strategies insights and plans to executives and key stakeholders. Lead and develop a highperforming team fostering collaboration and innovation.
Requirements
- 10 years of marketing experience preferably in CPG or consumer products with direct responsibility for strategy messaging and gotomarket .
- Bachelors degree in Marketing or related field (MBA preferred).
- Expertise in leveraging consumer insights for effective marketing programs.
- Experience in creative and media development and .
- Proven track record in new product development and commercialization.
- Global marketing experience strongly preferred.
- Role based in Needham MA with 3 days inoffice per week.
BuiltIn named us one of the Best Places to Work in 2025 recognizing our commitment to a dynamic positive workplace.We believe innovation thrives on diverse skills and perspectives. Here youll bring your best every day tackle challenges headon and seize opportunities to grow while delivering Outrageously Extraordinary results.
Our Culture thrives on Outrageously Extraordinary mindset what does OE mean apply to find out!
What We Offer
We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more. Our 14 individual Employee Resource Groups connect 500 members worldwide with support from leadership. When you join youre not just part of a companyyoure part of an outrageously extraordinary community.
We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible.
Together we wont just launch productswell disrupt entire markets.
Learn more about us:
Diversity Equity & Inclusion at SharkNinja
Life At SharkNinja
Outrageously Extraordinary Culture
Our Culture
At SharkNinja we dont just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.
What We Offer
We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. Together we wont just launch productswell disrupt entire markets.
At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
For candidates based in Vietnam please visit: do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status disability or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process please contact SharkNinja People & Culture at
Required Experience:
Director
Employment Type
Full Time
