Outbound Communications is seeking a Sr. Product Marketing Manager to experiment and optimize the content and creative strategy for Amazons email and push channels. Outbound Communications is responsible for the transmission of messages to all of Amazons customers and deliver over 350 million messages a day. In close partnership with our Design Product and Engineering teams you will create successful channel and content gotomarket strategies execute wellstructured experiments scale successful programs and optimize performance against clear and jointly shared goals. You will be focused on building and implementing a global strategy that is inclusive of high velocity events crosscategory evergreen content new content formats and strategic business priorities.
Our goal is to delight Amazon customers worldwide with inspiring content and help them fulfill their shopping missions. We do this by driving awareness and discovery of Amazons products and services. We meet customers at their preferred communication channel(s) with the most relevant content at the right time and frequency. You will own developing a strategy to drive discovery and inspiration across Amazon customers aimed to test learn and scale communications. You will regularly partner with engineering finance and analytics teams to not only scale and automate but to innovate on behalf of our customers. You will establish best practices for measuring and reporting on channel results. This role is highly autonomous and visible and you have proven ability to influence stakeholders and partners to achieve goals can work effectively with crossfunctional teams and communicate strongly with leaders.
Key job responsibilities
Create the marketing strategy for discovery and inspiration message types examples include high velocity event vertical focus such as premium luxury and more.
Partner with finance design analytics product and engineering teams to develop new programs automating where possible
Define experiments and optimize to drive meaningful insights and recommendations
Define and own goals including unlocking new business strategies and channels
Communicate results regularly with internal stakeholders and teams to iterate on opportunities
Present strategy learnings and recommendations to senior leadership
Track measure and report on channel results contributing to business reviews regularly
Drive thought leadership with regards to Outbound Marketing worldwide.
6 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience leading gotomarket for consumer software or hardware product launches
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation profiling and targeting
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Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.