Sr Manager Consumer Insights - Kraft Enhancers Primal Kitchen
Sr Manager Consumer Insights - Kraft Enhancers Primal Kitchen
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Job Description
Job Description
Here at Kraft Heinz we grow our people to grow our business because we believe that great people make great companies. When you join our table you can expect access to an array of holistic wellness benefits* and perks including medical dental and vision coverage 7 401(k) matching Business Resource Groups (BRGs) to help foster diversity inclusion and belonging for all employees an industryleading total rewards package that emphasizes a high discretionary bonus.
*Benefits begin 30 days after hire for hourly employees and immediately upon hire for salaried employees.
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Senior Manager Consumer Insights at a glance...
As a leading strategic business partner and consumer insights for key brands within the Taste Elevation platform you will have the opportunity to directly impact and influence the future strategic direction of the iconic Kraft Enhancers portfolio (i.e. Salad Dressing Mayo BBQ) as well as accelerate the growth of an emerging health and wellness brand Primal Kitchen.
In this role you will be responsible for helping to develop and execute the strategy on our brands by influencing key decisions across the base and strategy arm of the business from consumer targeting and brand strategy/positioning to renovation and nearin innovation decisions (i.e. LTOs line extensions) to communication evaluation (and more).
Whats on the menu
Leading critical initiatives based on business goals including consumer deaveraging strategic brand renovations point of difference portfolio strategy etc. by developing and executing comprehensive research plans.
Guiding the strategic direction and positioning of renovation and valueengineering initiatives by delivering clear consumer insights strategic guardrails/actionstandards for success etc.
Leading yearly strategic grounding analyses for supporting categoriesSpoonables (Mayo) Salad Dressing and BBQ in preparation for situational assessment/brand plans.
Conducting biannual brand health assessments for the Kraft Enhancers portfolio and Primal Kitchen.
Developing research best practices for the organization.
Working with research vendors to provide bestinclass research approaches for agility speed and breakthrough insights.
Recipe for Success apply now if this sounds like you!
I have extensive experience in a strategic insights/consumer research role within CPG
I am proficient in various market research techniques including both qualitative and quantitative methods
I have worked with both primary and secondary data sources
I am knowledgable of syndicated research tools (e.g. Nielsen Circana etc. as well as agile research tools methodologies and applications
I have a strong understanding of marketing processes business strategy and brand renovation
I possess strong storytelling skills and have ability to influence all levels of an organization
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz strategy and values.
New Hire Base Salary Range:
Bonus: This position is eligible for a performancebased bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidates geographic region jobrelated knowledge skills and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare protection and savingfor the future we offer plans tailored to meet you and your familys needs. Coveragefor benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events resources and learning opportunities that inspire aphysical social emotional and financial wellbeing lifestyle for our employees and their families.
Youll be able to participate in a variety of benefits and wellbeing programs that may vary by role country region union status and other employment status factors for example:
Physical Medical Prescription Drug Dental Vision Screenings/Assessments
Social Paid Time Off Company Holidays Leave of Absence Flexible Work Arrangements Recognition Training
Emotional Employee Assistance Program Wellbeing Programs Family Support Programs
Financial 401kLife Accidental Death & Dismemberment Disability
Location(s)
Chicago/Aon CenterKraft Heinz is an Equal Opportunity Employer Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.In order to ensure reasonable accommodation for protected individuals applicants that require accommodation in the job application process may contact for assistance.
Required Experience:
Manager
Employment Type
Full-Time
