Global Marketing Programs Manager

Who we are

Kentik is the network intelligence platform for modern infrastructure teams. Unlike traditional monitoring and observability tools we demystify complex network operations enabling organizations to deliver applications and innovation at scale. Built by network experts to make critical insight accessible to every engineer Kentik is the realtime source of truth that understands every network in context from data center to cloud to the internet. This single platform unifies and correlates cloud device flow synthetic data to turn telemetry into action. Market leaders like Akamai Dropbox and Zoom rely on Kentik to run manage and optimize their networks.

• ThirdParty Programs
  
  • Work with appropriate stakeholders to develop and execute a mix of thirdparty programs to support our funnel and pipeline targetsProgram examples include content syndication (publications podcasts associations etc. lead acquisition and appointment setting programs
  • Responsible for overall program and endtoend lead management ensuring leads are collected processed and nurtured through Marketo nurture email cadences SDR followup cadences and other appropriate outbound marketing efforts as needed
    
    
• Email Programs
  • Work with the appropriate stakeholders to develop and deploy alwayson email nurture sequences for Enterprise and Service Provider audiences
  • Collaborate closely with Marketing Operations to build test and deploy nurture cadences
  • Monitor refresh and optimize cadences on an ongoing basis to ensure performance against industry benchmarks and other standards of excellence
  • Deliver quarterly performance reports as well as recommendations for improvement as needed

• Webinars and Workshops
  • Develop and execute a calendar for all internal and third partyhosted webinars and workshops to educate our audiences on key topics use cases and platform capabilities
  • Coordinate with both internal and external speakers (SMEs industry experts customers etc. to ensure webinar and workshop deliverables are completed on time and that the presenters are properly prepped
  • Develop the promotional plan and collaborate with GTM and marketing teams to promote each webinar and workshop to the target audience. Promotional efforts may include email marketing organic and paid social media sales and partner outreach and promotion at other events
  • Develop postwebinar/workshop followup plans which may include email nurture and/or sales outbound cadences

• Partner Programs
  • Support the inclusion and/or extension of marketing programs to select partners as applicable
  • Support the of joint marketing programs with select partners working with Channel and marketing teams to complete marketing deliverables

• Performance Reporting
  • Conduct postprogram assessments and communicate results ROI and overall program effectiveness
  • Continuously update and adjust program strategies to meet and exceed pipeline requirements

What youll bring

Studies have shown that some candidates tend to apply to jobs only if they meet 100 of the qualifications. We encourage you to apply if you meet most of the criteria even if you dont match all of the qualifications your skills and experience could be valuable in this role!

• 7 years of experience in B2B marketing preferably within the technology sector
• Proven experience in developing and managing global marketing programs with a strong focus on demand generation lead nurturing and event marketing
• Must have omnichannel experience including email marketing; content marketing; direct mail; webinars workshops and other events; and integrated campaigns
• Exceptional communication and collaboration skills with experience working in a global crossfunctional environment
• Knowledge of different marketing channels including digital marketing and demand generation
• Ability to collaborate with GTM teams including Sales to align on program objectives roles and responsibilities
• Proven ability to manage multiple projects solve problems and execute independently
• A positive and professional attitude with a strong desire to meet or exceed expectations for quality timeliness and results
• Experience using Marketo Salesforce 6sense and be familiar with ad platforms such as Google Ads Meta and LinkedIn

What we offer

Kentik is a fully remote company that operates globally. We seek professionals that will help us thrive as an organization and in turn to broaden and enhance your career. Were very thorough in the interview process to understand your skills and how they will relate to your successful growth here at Kentik. Our compensation philosophy encompasses a fair program for all in order to attract engage and retain talented individuals who will drive our business and wow our customers.

The compensation range for this position is: $140000 $175000. This range reflects the low and high end of the U.S. compensation range Kentik reasonably and generally expects to pay the hired candidate in this role. The actual compensation offered may be lower or higher than the stated range depending on various factors including but not limited to:

• Experience with the skill sets required for success
• Demonstrated competencies and potential
• A geographic marketbased approach

In addition to a great career opportunity Kentik offers stellar benefits for our employees which include:

• 100 of premiums are paid by company for health vision and dental coverage for you and your dependents
• Additionally an annual Health Reimbursement Account (HRA) of $3000 for an individual or $4500 for a family
• Paid family & medical leave
• Open PTO a quarterly Wellness Day and a minimum of 10 paid holidays
• 401(k) retirement account
• Home office reimbursement
• Stock options

Note: Benefits are as listed for all US fulltime employees. For compensation international applicants will be treated equitably in relation to the laws applicable within the countries in which we operate.

Come work with us

The true meaning of Kentik is visibility. Were committed to making sure everyone feels empowered to use their voice has a sense of belonging and is represented at Kentik.

We dont look for individuals who fit the culture but those who will continue to add to the culture.
We encourage everyone to apply especially those individuals who are underrepresented in the industry: people of color LGBTQI community women individuals with disabilities (both seen and unseen) veterans and people of any age or family status.

Kentik is committed to creating an inclusive interview process. If you require a reasonable accommodation during the application or interview process please reach out to

Come as you are!
You will be working at a fastgrowing wellfunded startup alongside industry thought leaders and network aficionados as we build the future of observability and set the high bar for how network operations and digital businesses should run. With a competitive salary and amazing benefits on top of the meaningful and challenging projects youll take on were sure youll enjoy joining the Kentik team.

#liremote