Digital Director

About TEGNA

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism engaging content and tools that help people navigate their daily lives. Through customized marketing solutions we help businesses grow and thrive. With 64 television stations in 51 U.S. markets TEGNA reaches approximately 100 million people every month across the web mobile apps streaming and linear television. For more information visitTEGNA.

WBIRTV Knoxville TEGNAs NBCaffiliate in Knoxville is searching for a digital news leader and innovator to lead audience experience and direct creation of local news content across digital mobile app OTT and social media platforms.

The Digital Content Director or Manager works with other newsroom leaders to oversee daily news editorial decisions while also setting strategic goals for the newsroom. This includes managing breaking news coverage special project content franchise support and directing digital strategy for WBIRTV Knoxvilleas well as our app social media SEO OTT/streaming push alerts voice platforms newsletter and more. This person will play a key role in charting the stations digital content and growth strategy.

Were looking for an exceptional peoplefocused leader with experience training teams to grow digital audiences on multiple platforms while focusing on creating quality impactful and informative news content. Youll use your exceptional journalism ethics while serving as a member of the stations management team and leading a digital team to create engaging and compelling local news content that serves all of the communities we cover. Analyzing data and disseminating information to the entire newsroom is also an imperative part of the role.

You must be a team player dedicated to continuous improvement keeping staff engaged and performing at a superior level. You must love to lead and provide feedback to a team hungry to win. Were looking for a resilient leader whom is open to new ideas and not afraid to frequently say why not or yes.

Current drivers license and ability to operate news gathering vehicle to and from various locations is required.

Responsibilities:

• Manage the digital content team in both news and programming and lead digital strategy to grow multiplatform content audience and engagement
• Be the voice of innovation in the newsroom and inspire others to follow your lead
• Lead our content teams to develop workflows that deliver our content 24/7 across current and future platforms with storytelling that is optimized for each screen
• Analyze and actively use data and metrics to inform editorial and strategic decisions and to create accountability for results
• Actively partner with the news director and marketing director as One Content Team to lead a cohesive crossplatform strategy
• Oversee all station efforts on social media including Facebook Twitter Instagram YouTube and other emerging platforms.
• Lead the content team in identifying new content types and innovative technologies that help us reach and serve new audiences
• Create unique engaging and shareable content
• Teach coach and mentor our content teams in best practices for writing and producing content for digital and social platforms
• Skillfully use social media and digital tools to research discover and distribute content
• Collaborate with content leaders across TEGNA to maximize the sharing of our content and leverage innovation and best practices among stations
• Hold newsroom employees accountable to WBIRTV Knoxville/TEGNA ethical and editorial standards

Requirements:

• Bachelors degree in journalism communications or equivalent experience in the field
• At least 13 years of breaking news content experience including at least one year formally or informally leading other digital journalists
• Solid journalistic judgment and a news philosophy that emphasizes accurate fair and unique local content along with community engagement
• A commitment to valuing diversity equity and inclusion and experience contributing to an inclusive workplace
• A deep understanding of SEO best practices for articles images and video
• Ability to calmly handle live breaking news situations and the ability to deal with the rapid pace of news
• Knowledge of Content Management Systems and news production systems along with social newsgathering tools
• An eye for detail and strong journalism writing skills
• Experience analyzing audience data and identifying behavioral trends. Google Analytics experience a major bonus
• Passion and vision for emerging media
• Strong organizational leadership and communication skills
• Ability to work under pressure and meet deadlines
• Familiarity with the WBIRTV Knoxville area a plus

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and parttime employees through Blue Cross Blue Shield of Texas as well as access to dental and eye care coverage; fertility surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full parttime and temporary employees the opportunity to contribute 1 80 of their pay on a pretax basis to TEGNAs 401(k). Contributions made up to the first 4 of pay are eligible for a 100 match from the company and are 100 vested from day one.

Regardless of participation in TEGNA medical plans ALL employees and their eligible family members receive nine free virtual doctors appointments with a physician through Teladoc and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race color religion national origin sex gender age marital status personal appearance sexual orientation gender identity or expression family responsibilities disability medical condition enrollment in college or vocational school political affiliation military or veteran status citizenship status genetic information or any other basis protected by federal state or local law. TEGNA will reasonably accommodate qualified individuals with disabilitiesin accordance with applicable law. If you are in need of an accommodation in order to submit your application please email

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna or one of our affiliate station domains.

Recruiters or Hiring Managers will never request payments ask for financial account information or sensitive information such as social security numbers.