Manager Influencer Marketing Center of Excellence
Manager Influencer Marketing Center of Excellence
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$ 96300 - 160500
1 Vacancy
Job Description
ROLE SUMMARY
The Manager Influencer Marketing Center of Excellence plays a critical role in Pfizers Media Growth and Performance Media groups Audience Engagement Team within the Chief Marketing Office organization. This role will be focused on activating a datadriven approach to taking influencer programs to the next level with a specific emphasis on adding rigor to influencer identification and measurement. This position will help build and operationalize a bestinclass center of excellence focused on influencer marketing across Pfizer.
The Manager supports the Director of Influencer Marketing to stand up this new capability to deliver impactful influencer marketing campaigns and recommendations to brands across Pfizers portfolio. To drive business impact the Manager partners extensively with crossfunctional leaders in marketing communications and brand teams.
Success requires a social first approach strong communications skills and collaborative leadership to forecast influencer trends and steer stakeholders toward databacked decisions. An innovative mindset to evolve Pfizers newly formed influencer marketing center of excellence combined with the ability to balance strategy and handson is essential.
ROLE RESPONSIBILITIES
Partner with the Director of Influencer Marketing to build out new capabilities and tools to enable Pfizer brands to maximize the impact of their influencer marketing campaigns
Activating a datadriven approach to taking influencer programs to the next level with a specific emphasis on adding rigor to influencer identification and measurement
Perform indepth analyses and easily synthesize large volumes of influencer data into clear actionable reports and recommendations.
Inform strategic direction of integrated media campaigns by translating influencer trend forecasting insights into bold innovative influencer campaigns
Work comfortably with ambiguity to tackle unique and complex influencer projects
Act independently to identify opportunities for improvement and spearhead selfinitiated projects applying handson expertise within influencer marketing.
Develop and maintain influencer marketing dashboards leveraging capabilities to visualize data and trends for stakeholders.
Make recommendations for realtime response as well as longterm optimization of influencer marketing campaigns
Promote adoption of influencer marketing best practices for datainformed decision making across Pfizers commercial business.
Contribute thought leadership perspective on connecting everevolving influencer marketing trends with business impact
BASIC QUALIFICATIONS
Applicant must have a bachelors degree with at least 4 years of experience; OR a masters degree with at least 2 years of experience; OR a PhD with 0 years of experience; OR as associates degree with 8 years of experience; OR a high school diploma (or equivalent) and 10 years of relevant experience.
4 years of handson professional experience in a media or influencer marketing role within a large complex matrix organization.
Previous firsthand influencer marketing experience gained from the brand agency or media perspective
Strong project leadership and administrative skills.
Exhibits a growthoriented mindset and the capability to actively help build and scale new organizational capabilities.
Expertise in using influencer marketing analytics platforms and tools such as Creator IQ.
Exceptional interpersonal skills and ability to operate in a matrix environment.
Ability to operate with both urgency and precision in .
Strategic and creative thinker with superior problemsolving skills.
Selfmotivated selfstarter with proven capacity to take ownership and work independently.
Specialized skills in visualizing data patterns and tailoring reports for diverse executive stakeholders.
Valuesbased leadership presence that authentically models courage excellence equity and joy.
Maturity and professional discretion required to handle confidential information.
PREFERRED QUALIFICATIONS
Pharmaceutical influencer marketing experience
Work Location Assignment:Must be able to work in assigned Pfizer office 23 days per week or as needed by the business
This role is NOT remote
Last day apply: April 18th 2025
The annual base salary for this position ranges from $96300.00 to $160500.00. In addition this position is eligible for participation in Pfizers Global Performance Plan with a bonus target of 12.5 of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of lifes moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution paid vacation holiday and personal days paid caregiver/parental and medical leave and health benefits to include medical prescription drug dental and vision coverage. Learn more at Pfizer Candidate Site U.S. Benefits (). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care providers name address and the type of payments or other value received generally for public disclosure. Subject to further legal review and statutory or regulatory clarification which Pfizer intends to pursue reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse your name address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an EVerify employer. This position requires permanent work authorization in the United States.
Required Experience:
Manager
Employment Type
Full-Time
