Alumni Relations Officer
Alumni Relations Officer
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Job Description
About the Office of Alumni Relations
Mount Royal has enjoyed a rich history of transformational student experiences exceptional teaching and meaningful community partnerships through its more than 100 year history. Serving more than 115000 alumni the Office of Alumni Relations (OAR) is responsible for providing similarly topquality alumni experiences. Over the past few years the University has expanded its alumni engagement efforts and is committed to maintaining this momentum by engaging alumni with the university and each other in highvalue activities.
About the Role
The Alumni Relations Officer is a marketing and communications professional role within the Office of Alumni Relations. They support envisioning and executing ARs engagement strategy and programming which comprises the vast majority of the content and activity needed to build alumni engagement and connections.
The Officer develops and implements marketing communications and events plans that proactively identify opportunities analyze challenges seek creative solutions and measure results. The Officer ensures projects are on time and on budget has experience with a wide range of communications and marketing tools (media social media publications website advertising events and grassroots initiatives etc) and is a strong writer.
This roles success in engaging and growing alumni awareness connection and pride in their alma mater is critical to the overall success of the Alumni Relations program.
Responsibilities
Social Media & Content Creation 40
Develop and manage engaging original content for MRU Alumni social media channels (e.g. Instagram LinkedIn) including graphics shortform videos reels carousels polls and stories.
Maintain content calendars aligned with alumni initiatives and institutional priorities.
Write compelling platformspecific copy that reflects MRUs voice and tone.
Track digital trends and adjust strategies to enhance reach and engagement.
Research write and edit crossplatform stories for web email and print.
Create multimedia content showcasing alumni achievements and MRUs impact.
Event Support & Campaigns 35
Plan promote and evaluate alumni events within assigned portfolios.
Lead integrated marketing and communications plans for alumni initiatives.
Act as the main liaison for assigned faculties programs and student services advising on alumni engagement strategies.
Capture and share event content via live social media photography and postevent storytelling.
Contribute to universitywide campaigns that engage alumni students and the broader MRU community.
Collaboration & Stakeholder Engagement 15
Foster relationships with alumni affinity groups and networks to cocreate and amplify engagement opportunities.
Work collaboratively across Alumni Relations and Marketing to ensure strategic and brand alignment.
Support alumni volunteers and ambassadors in sharing their stories through MRU platforms.
Data Coordination 5
Ensure the timely and accurate entry of contacts calls and procured contact and profile information about alumni individuals community partners and organizations etc.
Ensure the appropriate tracking of data and KPIs for assigned programming and assigned client projects in order to evaluate project outcomes and contribute to departmental reporting.
Budget & Partnerships 5
Manage assigned budgets to support strategic goals.
Support corporate partnerships to generate sponsorship and enhance alumni programming.
Identify opportunities to promote and collaborate with affinity partners and corporate sponsors to enhance alumni programming. Support the of partnership initiatives by integrating them into alumni events communications and digital channels.
Other duties as assigned.
Qualifications
- Three or Four Year Bachelor Degree or Equivalent
Minimum 5 years of combined experience in one or more of the following: social media content marketing fundraising or business development stakeholder engagement PR marketing or communications
Demonstrated experience in developing and executing outstanding events
Demonstrated success in audience growth and engagement or customer acquisition and conversion
Outstanding writing storytelling and copyediting skills
Exceptional relationshipbuilding skills including working effectively with internal and external stakeholders and clients
High degree of comfort with adopting new technology platforms and project management tools
Bonus points if you have:
Experience in marketing or communications for startups or young businesses
Experience using customer relationship management (CRM) systems particularly with Raisers Edge or Blackbaud NetCommunity
HTML coding and graphic design expertise
Salary: $65500.00 $82916.00
Closing Date: April 17 2025
A cover letter and resume should be submitted in one .pdf document. Please title your .pdf document as follows: Last Name Requisition Number Document (ex. Smith 999999 ).
Required Experience:
Unclear Seniority
Employment Type
Full-Time
