Performance Media Manager

Performance Media Manager

12 Month W2 Contract

San Francisco or San Jose CA (Hybrid)

Heres how youll become a key player with this opportunity:

As Performance Media Manager you will be accountable for driving acquisition and engagement programs for Adobes Document Cloud products. We are a group who values data and creativity equally continuously seeking the best of left and right brain approaches.
In this critical role youll focus on building innovative performance media programs and relevant customer experiences to drive acquisition of new customers. Your challenge is to develop a performance media strategy and grow annual recurring revenue (ARR). Youll be helping to shape customer marketing strategy across paid social and programmatic media. In addition you will collaborate on broader crossfunctional campaigns experiments and efficiency measurement with Campaign Marketing Marketing Analytics Adobe Studio Business Unit and Web teams.

Heres how youll make an impact on the team:

• Actively support Campaign and GotoMarket teams objectives including direct response acquisition campaigns (paid and free users) as well as engagement and retention for existing Adobe customers.
• Receive and interpret briefs; tactically plan launch and optimize media channels within a media campaign
• Upload assets into internal creative tool for trafficking
• Go into paid social platforms to QA campaign and creative setup
• Develop and execute detailed testing plans including tracking and measurement
• Own 1st party audience targeting segmentation and suppression strategy
• Play a role in Ad Operations Trafficking Programmatic Display campaigns in our 3rd Party
• Ad Server to align with our personalization/segmentation strategy
• Manage and partner with our internal Programmatic Trade Desk as well as external agencies to plan and optimize performance media campaigns across display video and paid social.
• Craft meaningful insights for weekly and quarterly reports
• Support quarterly business reviews and campaign wrapups
• Regularly contribute to media standards and campaign processes
• Plan and optimize paid media campaigns to support and scale customer acquisition and meet quarterly targets
• Collaborate with analytics team to recommend design and execute experiments and uncover new ways to increase paid media conversion
• Continuously test creative and placements

Heres what youll need to be successful in this role:

• Bachelors Degree or higher
• 5 years of digital media experience
• Ability to navigate a matrixed organization and represent the team with integrity and selfsufficiency.
• Proven expertise in performance media across Programmatic Display and Paid Social particularly in creative trafficking across channels.
• Inplatform buying experience in DSP Platforms and Paid Social platforms a definite plus (DV360 Trade Desk Facebook/Instagram LinkedIn Google Ads); Paid Search knowledge helpful but not essential for this role.
• Ability to learn our technology products and systems quickly
• Robust analytical skills the ability to digest large amounts of data identify relevant trends pursue the most important questions and take action
• Ability to work effectively within a team in a fastpaced growth environment
• Ability to plan manage and work on multiple projects and schedules
• Strong written and verbal communication problemsolving skills and an outstanding eye for detail
• Clear communicator to deliver POVs with solid rationale
• Ambition to grow with the company and take on more responsibility

Pay Range:

$58.00 $63.00/hour

Benefits That Matter to You:

• NextDeavor offers health vision and dental benefits for contract employees
• Paid sick leave eligibility is contingent on state of residence
• Optional 401k Plan (excludes employer match)
• Opportunity to get your foot in the door at a wellestablished corporation with potential for extended or permanent fulltime employment (NextDeavor boasts an impressive conversion rate of approximately 70!

Ready to take the next step Apply today and be part of a team that transforms businesses and fuels growth!