Senior Director Marketing Creative and Digital Services Hybrid
Senior Director Marketing Creative and Digital Services Hybrid
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$ 170721 - 290225
1 Vacancy
Job Description
Senior Director Marketing Creative and Digital Services (Hybrid)
Were hiring a Senior Director of Marketing Creative and Digital Services to help supercharge the companys corporate brand marketing strategy and campaign efforts. As the Senior Director you will be a member of the companys marketing leadership team and will help oversee the companys approach to activating its brand across a broad range of digital inperson and event channels. You will ensure a highquality approach to creative content and digital delivery to drive enterprise brand growth and support a wide array of gotomarket industry campaigns events and activities.
This is a hybrid role based from our global headquarters Reston VA.
What You Will Do
Manage and grow an integrated team of designers content and UX specialists writers and brand managers including internal staff agency teams freelancers and offshore resources.
Partner with communications demand generation campaign and capture teams to ensure marketing programs are supported with a range of highquality dynamic assets and resources.
Manage the web and digital team to help manage ICFs biggest brand asset icf including helping to optimize content UX design SEO and navigation.
Oversee operations and delivery of creative assets including branded content pieces campaign assets advertising workflows and updates to web/digital properties.
Lead the companys brand management strategy and management including vision governance training enablement and activation.
Lead creative kickoffs and workshops and help to manage key projects across multiple dimensions.
Lead ICFs product & solution naming and brand strategy including governing the creation of new subbrands and facilitating namestorming and brand development sessions and workshops.
Help lead efforts to develop and activate enterprise level brand campaigns including developing brand concepts to build awareness of ICF across its markets.
Help evolve program deliverables to increase emphasis on engaging and visually appealing content including data visualizations multimedia interactive design and more.
Ensure a consistent experience and voice for ICFs brand across a variety of internal and external channels.
Lead and project manage key corporate marketing programs special events & projects as needed.
What You Will Bring With You
15 years marketing experience preferably in B2B or B2G environments.
Experience working directly with senior leaders and stakeholders to set expectations manage programs and provide ongoing strategic client counsel.
Experience managing the work of marketing professionals such as marketers communicators agencies copywriters designers video producers web / digital producers subject matter experts clients and stakeholders.
Leadership experience including managing and/or growing a team of marketers through motivating coaching and leading by example.
Experience working on projects requiring coordination across teams divisions and/or departments.
What Wed Like You To Bring With You
Corporate digital or marketing agency experience.
Experience in and the ability to lead or contribute to messaging communications and positioning workflows.
Experience in managing supporting or contributing to digital/web projects with an understanding of UX and site design/management.
Experience with product strategy product marketing and / or solution marketing.
Strong general project management skills and the ability to juggle multiple priorities organize and execute.
Excellent communication collaboration and interpersonal skills.
Working at ICF
ICF is a global advisory and technology services provider but were not your typical consultants. We combine unmatched expertise with cuttingedge technology to help clients solve their most complex challenges navigate change and shape the future.We can only solve the worlds toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer.Together our employees are empowered to share theirexpertiseand collaborate with others to achieve personal and professional goals. For more information please read ourEEOpolicy.
Reasonable Accommodations are available including but not limited to for disabled veterans individuals with disabilities and individuals withsincerely heldreligious beliefs in all phases of the application and employment process. To requestan accommodationplease emailand we will be happy toassist. All information you provide will be kept confidential and will be used only to the extentto provide needed reasonable accommodations.
Read more aboutworkplacediscriminationrightsor our benefit offerings which are included in theTransparency in (Benefits) CoverageAct.
At ICF we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment the use of artificial intelligence (AI) tools to generate orassistwith responses during interviews (whether inperson or virtual) is notpermitted. This policy is in place tomaintainthe integrity and authenticity of the interview process.
However we understand that some candidates may require accommodationthat involves the use of AI. Ifsuch anaccommodation is needed candidates are instructed to contact us in advance at. Weare dedicated to providingthe necessary support to ensure that all candidates have an equal opportunity to succeed.
Pay Range There are multiple factors that are considered in determining final pay for a position including but not limited to relevant work experience skills certifications and competencies that align to the specified role geographic location education and certifications as well as contract provisions regarding labor categories that are specific to the position.
The pay range for this position based on fulltime employment is:
$170721.00 $290225.00Reston VA (VA30Required Experience:
Exec
Employment Type
Full-Time
