Alliance Marketing Manager

Alliance Marketing Manager

The Role:
We are seeking a highly creative and strategic Alliance Marketing Manager to drive the planning and of IGEL Global/Tier 1 and Alliance Marketing events. Reporting to our Director of Global Events this role requires a handson approach to event logistics budget management and crossfunctional collaboration to ensure impactful brand experiences and successful lead generation. The ideal candidate will be a detailoriented and resultsdriven marketing professional with a passion for delivering bestinclass event experiences that support business unit goals.

Location:Fort Lauderdale Florida(hybrid)

Average 3 days in the office 2 days remote

Key Responsibilities:

• Event Strategy & :
  • Lead the creative and strategic planning of both new and recurring proprietary industry and ecosystem events.
  • Develop event programs that align with overall marketing objectives and business unit priorities.
• Global Event Logistics Management:
  • Oversee all aspects of event logistics including speaker coordination attendee management content development branding promotion collateral swag shipping printing technical requirements calendar coordination and travel arrangements as needed.
  • Ensure flawless of each event meeting quality engagement and branding standards.
• Ecosystem Alliance Marketing
  • Develop and execute joint gotomarket strategies with IGEL ecosystem partners including comarketing campaigns promotions webinars and inperson events.
• Budget & Expense Tracking:
  • Manage the annual events budget maintaining uptodate and accurate expense tracking.
  • Identify costsaving opportunities while maximizing event impact.
• Lead Capture & FollowUp Optimization:
  • Develop and execute lead capture strategies to ensure highquality attendee engagement.
  • Work closely with sales and marketing teams to implement effective postevent followup processes.
• Vendor & Partner Coordination:
  • Manage external vendors as needed to enhance event presence streamline planning and optimize budget utilization.
  • Ensure vendor deliverables align with brand expectations and event objectives.
• Innovation & Brand Engagement:
  • Continuously introduce new engagement and branding ideas to elevate brand presence and enhance attendee experience.
  • Leverage industry trends and emerging event technologies to drive innovation.
• CrossFunctional Collaboration:
  • Work closely with brandspecific marketing teams to develop and execute events that align with individual business unit goals.
  • Foster strong relationships with internal stakeholders partners and sponsors to enhance event effectiveness.

Qualifications & Skills:

• Bachelors degree in marketing Communications Business or a related field.
• 5 years of experience in tech event marketing alliance marketing or a related role.
• Proven track record of managing and executing events of various sizes and formats.
• Strong project management skills with exceptional attention to detail.
• Ability to manage budgets negotiate contracts and oversee vendor relationships.
• Excellent communication and interpersonal skills with the ability to work crossfunctionally.
• Creative thinker with a strategic mindset and problemsolving skills.
• Experience with lead capture tools CRM platforms (e.g. Salesforce) and marketing automation systems preferred.
• Ability to travel as needed for event .

We Offer:

• Health dental vision and prescription benefits (employee premiums covered by IGEL)
• 11 companypaid holidays per year
• 1822 days of PTO per year 18 days in year 1 20 days starting in year 2 and 22 days after 5 years of service)
• Sick time of 10 days per year with rollover of unused days up to maximum limit
• 401(k) plan with 100 company match up to $15000 per year
• Paid maternity and paternity leave
• Monthly home office allowance
• Remote working opportunities and flexible working times so you can combine your demanding work with your personal goals
• Employee Assistance Program (EAP) and Financial Wellness tool
• Companypaid life insurance policy longterm disability (LTD) and shortterm disability (STD) coverage
• Wellbeing apps including Rightway Headspace and Wellhub
• Training and development opportunities to advance your career
• Presidents Club for the highest performing salespeople and overachievers
• A highly motivated team that is already looking forward to your support in developing strategies and achieving common goals together with you!
  

IGEL is an equal opportunity employer and makes employment decisions on the basis of merit. We want the best available person in every job. Our policy prohibits unlawful discrimination based on color creed sex religion marital status age national origin or ancestry physical or mental disability medical condition sexual orientation or any other consideration made unlawful by federal state or local laws.

Additional information:
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