Acquisition Marketing Manager
Acquisition Marketing Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
We are currently seeking an experienced Acquisition Marketing Manager to join our Marketing team. In this role you will be responsible for attracting engaging and converting potential patients (leads) through various marketing channels with a data driven approach. The role will focus on: developing and executing marketing plans; managing campaigns and paid performance media; developing marketing analysis frameworks and reporting; assessing activity effectiveness through data insights making recommendations for improvement and collaborating with stakeholders to make impactful change.
You will be responsible for measuring the performance of the leads converting through to patients working closely with the data team to develop robust reporting frameworks and providing key insights recommendations and opportunities to improve overall leads volume budget / resource efficiencies and conversion rates.
This role is 65% Develop and Implement Patient Acquisition Strategies and 35% Performance Metrics Insights and Recommendations.
Qualifications :
We are looking for an experienced Marketing Acquisition Manager who is highly data-driven and has a track record of leveraging insights to create and execute effective action plans. This position offers significant autonomy so we need someone who can think strategically and creatively to enhance both the doctor and patient referral funnels for Genea. We are open to candidates from various industries but a passion for healthcare and the ability to thrive in an agile work environment are essential.
Additional Information :
Our staff tell us it is the people they work with that makes them stay. That and our exceptional success rates. It is pretty special working for one of Australias leading Fertility clinics.
And whats in it for you
We know its important to look after our staff so Genea offers a number of perks including;
- Glow - Our online recognition and rewards portal. Access discounts at over 350 retailers as well as accessing recipes fitness classes and mindfulness sessions
- Learning and development Ongoing opportunities for continuous education through Education Days internal development conference opportunities and companywide initiatives
- Certified Family Friendly workplace 2024/25
Genea is committed to providing a workplace that is diverse equitable and inclusive. It is important to us that our hiring process is accessible and open to all we welcome applications from Indigenous Australians people with disability people from diverse cultural and linguistic backgrounds mature age workers and LGBTIQA people.
Please contact our recruitment team () if we can help with any reasonable adjustments to enable you to participate in the job application process
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
