Manager CRM
Our client is the worlds largest music company. We are looking to add someone to this team who can share the companys passion for commitment to connecting people through the power of music. This company has worldwide reach.
This is an excellent opportunity for the right individual. If interested in exploring this great opportunity please apply directly at are encouraged to apply. Position Details:
Duration: This is a 3month contract position
Hours: 40 hrs. per week Monday Thursday in the office. Friday remote. 9am 5pm.
Who we are looking for:
UMe is looking for a creative and collaborative Manager CRM to ideate build and manage effective omni channel campaigns for UMGs roster of catalog artists and their music fans focused on the of email and SMS campaigns. You will be highly organized detailoriented and great at prioritizing what needs to get done now while managing long term strategic initiatives.
You will work crossfunctionally to help solve complex and exciting challenges by leveraging data to develop audience specific strategies and programs across owned channels (email SMS web). Focusing on connecting music fans with the right message at the right time you will turn insights into a strategic position that will achieve both artist and label business goals.
You have experience with segmentation and testing frameworks and will rely on data to glean insights to make decisions. You are both creative and data driven obsessed with personalization thrives in a fastpaced environment has a willingness to adapt and a commitment to getting things done.
What to Expect as a Manager CRM:
- Strategize and execute email and SMS campaigns
- Develop audience growth tactics centered on data acquisition for driving longterm fan engagement retention and lifetime value
- Develop plan and optimize CRM campaigns through rigorous hypothesisdriven A/B testing to meet business goals
- From concept through post campaign analysis leverage marketing automation tools to develop transactional promotional and evergreen content strategies in order to optimize the fan lifecycle
- Work intandem with crossfunctional teams including marketing/audience growth label departments and central teamsWL3
- Work with internal teams to enable smart CRM strategies to develop an artists brand and voice
- Drive segmentation targeting personalization and relevancy tactics to improve engagement and conversion across owned marketing channels (email batch trigger journeys push social and SMS) and support multichannel orchestration
- Serve as analytics lead by formalizing testing best practices across various channels and providing thought leadership around fancentric insights that go beyond the what and tap into the why and so whatWL4
- Contribute meaningful reports and analyses; translate analytical findings into clear easily understandable actionable insights and optimizations that drive strong business strategy
- Work with legal/compliance on sweepstakes rules and terms & conditions
- Be an authority on copy and design leveraging data to drive fan engagement loyalty and lifetime value
Qualifications for Success:
- Bachelors degree preferred
- 2 years of experience in CRM with an emphasis on email and SMS including full ownership ranging from strategy to
- Datadriven individual with the ability to dig into large sets of data to interpret findings analyze trends recognize anomalies and build testing plans based on data
- Exceptional attention to detail and hands on experience overseeing both the strategy and of advanced email and CRM campaigns
- Experience managing consumer facing email and mobile programs required including setting up and using email/marketing automation platforms
- Exceptional written and verbal communication skills and is at ease communicating across teams and different levels within a large organization
- Must have a can do attitude with an entrepreneurial mindset and be comfortable working in a dynamic unstructured environment on complex projects
- Expertise in customer segmentation and have a solid understanding of test design measurement and analysis
- Adept in strategic thinking & analytics with a passion for innovation and creative problem solving
- Strong analytical skills and the ability to leverage data for insights and action
- Ability to multitask and work in a fastpaced environment
Datrose is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race religion color national origin sex sexual orientation gender identity pregnancy status as a parent age protected veteran status family medical history or genetic information political affiliation status as a qualified individual with disability or other nonmeritbased factors.
Authorization to work in the U.S. is a precondition of employment. Datrose does not sponsor employment visas.