Account based marketing ABM Manager
Account based marketing ABM Manager
Posted on :
15-04-2025
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1 Vacancy
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Job Description
Role
- Responsible for planning and executing ABM (accountbased marketing) campaigns.
- Managing requests through project management software
- Supervise the monitoring and measurement of marketing campaigns and their success
- Ensure campaign implementation follows organizational guidelines
- Work with account managers to understand their key focus and priorities
- Devise ABM plan by working with Marketing heads
- Highly collaborative role and marketing campaign managers will often work with sales sales ops external agencies and other members of the marketing team to craft and launch compelling campaigns.
- Assist with the development of program plans including schedules budgets and lead forecasts to support Sales revenue targets
- Provide ABM program results and success metrics to Marketing heads for reporting and analysis recommend program adjustments based on the data
- Maintain all the program documents in a central repository
- A constant finger on the digital pulse and an eye on the social landscape to discover whats new what competitors are doing and what innovations are around the corner.
Skill requirements:
- Project management with strong attention to detail
- Able to influence communicate coordinate and work effectively with crossfunctional teams and vendors
- Be able to work across organizations to identify and engage with the right resources to support ABM activities
- Must be a selfstarter who can take a project and run with it with minimal oversight and get the project over the finish line on time.
- Proven record of managing ABM campaigns
- Digital marketing experience is an added advantage
Background:
- MBA in Business with a concentration in Marketing or equivalent
- 10 Yrs of proven experience in marketing
- Experience in IT services is preferred
- ABM experience will be good to have
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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