Senior Manager of Brand Marketing
Senior Manager of Brand Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
The Senior Manager of Brand Marketing is a member of the US Brand Marketing Team within the broader Commercial Operations North America organization. The role will support the Director and Associate Director for the assigned brand with developing and executing comprehensive brand strategies to achieve business objectives. The role will be responsible for the of marketing tactics aligned to brand strategies with guidance and feedback from the Director/Associate Director.
Key responsibilities:
Brand Strategy Development: Support Director/Assoc Director for assigned brand with the development of comprehensive brand strategies aligned with overall business objectives. Support the analysis of market research findings competitor activities customer feedback and sales feedback to inform strategies and tactical planning.
Marketing Campaigns and Promotions: Manage with guidance and feedback from the Director/Associate Director the planning development and of marketing campaigns and promotional activities/tactics across various channels (e.g. HCP personal promotion sale materials/leavebehinds patient brochures inside sales campaign conventions med comms and more). Collaborate with key crossfunctional stakeholders including sales medical affairs sales training and agencies to create and rollout impactful campaigns that drive brand objectives.
Performance Measurement: Identify and monitor metrics to assess performance and of critical activities.
PRC Management: Shepard promotional materials through medical legal and regulatory review committee and ensure regulatory compliance with support of Director/Associate Director.
Budget Management: Manage brand budget for promotional activities with oversight from Director/Associate Director.
Knowledge Skills Competencies:
- Strong project management skills to drive executional excellence ontime and onbudget
- Proven problemsolving skills
- Resultoriented
- Proven ability to partner across a matrixed organization
- Experience influencing without direct authority
- Experience achieving efficiencies through effective organization and time management
- Excellent oral written and presentation skills with a strong attention to detail
- Ability to work on multiple priorities in a fastpaced environment
- Creativity enthusiasm curiosity to learn growth mindset
Key Relationships:
- Brand Marketing Customer Marketing Commercial Excellence (analytics business ops sales training) Medical Affairs Legal Regulatory Compliance external creative and medical comms agencies/studios
Required Experience:
- Bachelors degree required preferably in Life Sciences or Business/Marketing. MBA a preferred.
- 7 years healthcare experience with 5 years commercial marketing experience in pharmaceutical biotech or medical device industry
Preferred Experience:
- US vaccines or buy and bill product experience
- Pharmaceutical/biotech/medical device sales experience
Travel Requirements:
- Yes some domestic travel required (e.g. sales meetings field rides conventions)
Our Benefits
CSL Seqirus employees that work at least 30 hours per week are eligible for benefits effective day 1. We are committed to the wellbeing of our employees and their loved ones. CSL Seqirus offers resources and benefits from health care to financial protection so you can focus on doing work that matters. Our benefits are designed to support the needs of our employees at every stage of their life. Whether you are considering starting a family need help paying for emergency back up care or summer camp looking for mental health resources planning for your financial future or supporting your favorite charity with a matching contribution CSL Seqirus has many benefits to help achieve your goals.
Please take the time to review our benefits site to see whats available to you as a CSL Seqirus employee.
About CSL Seqirus
CSL Seqirus is part of CSL Limited (ASX: CSL). As one of the largest influenza vaccine providers in the world CSL Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. Learn more about CSL Seqirus.
We want CSL Seqirus to reflect the world around us
As a global organization with employees in 35 countries CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL Seqirus.
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Required Experience:
Senior Manager
Employment Type
Full-Time
