Director Membership Content Engagement
Director Membership Content Engagement
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$ 165000 - 205000
1 Vacancy
Job Description
Job Description:
The Wall Street Journal Leadership Institute is designed to help business leaders master a world of accelerating change. To succeed they need access to accurate unbiased and uptodate information which the Wall Street Journal and Dow Jones have traditionally provided them and a deep network of peer executives to discuss debate and decide on how to navigate the biggest challenges that businesses face today whether from disruptive new technologies an evolving geopolitical landscape a changing energy paradigm rising stakeholder demands or shifting workplace norms. The Leadership Institute consists of executive peer communities a variety of content and experiences for members and unique access to data only available within Dow Jones.
Role Description:
We are seeking an experienced and resultsdriven Membership Content & Engagement Director to take a handson role in creating new content experiences that will increase member retention and drive engagement for our executive peer communities. In this role you will be responsible for developing and creating content and other program experiences that keep our members engaged satisfied and loyal over the long term. As part of this role you will be charged with performing competitive research analysis on an ongoing basis monitoring and measuring the impact of the engagement content strategies and meeting our membership KPIs. You will also play an important role in operationalizing the Institutes partnerships to turn them into engaging experiences for our members.
This role reports to the Institutes SVP & Head of Content with a strong dotted line to the VP of Membership Operations. You also will work crossfunctionally with marketing sales product and data teams to optimize the member experience enhance value propositions and implement retention initiatives.
Key Responsibilities:
Write & produce compelling content that engages our Council members across platforms from events and polls to emails and newsletters.
Take a lead role helping define the purpose of all Institute events.
Help parlay Institute partnerships into powerful new member experiences working across the Institute to operationalize these programs.
Conduct competitive market research to keep our membership experiences cuttingedge.
Monitor and measure the impact of these programs and make recommendations to increase effectiveness as measured by member retention growth and satisfaction.
Represent the Institute as needed to support membership growth and satisfaction including leading workshops at Events helping launch new Councils and assisting with member support.
Lead and manage teams crossfunctionally as well as future direct reports as the role may require.
Success Requirements:
Success in this role requires the ability to take the powerful content within Dow Jones and turn it into engaging experiences for members a deep understanding of member behavior datadriven decisionmaking and a passion for delivering exceptional customer experiences. You will be responsible for creating content and programs that not only grow membership and increase retention but also enhance their overall engagement and lifetime value.
Key Skills & Qualifications:
Bachelors degree in Content Business or Marketing MBA preferred
10 years of experience in content engagement and program management ideally within a membershipbased business.
Proven track record of developing and executing successful member retention strategies that reduce churn and enhance customer lifetime value (LTV).
Strong analytical skills with experience using customer data analytics tools (e.g. Google Analytics Mixpanel Tableau) and A/B testing to inform decisions.
Expertise in customer segmentation behavioral analysis and datadriven marketing strategies.
Experience with CRM systems (e.g. Salesforce HubSpot) and engagement platforms (e.g. Intercom Braze Zendesk).
Strong leadership skills with the ability to motivate and manage a team set goals and drive results.
Excellent communication skills both written and verbal
Strong project management skills
Business Area:
Dow Jones Leadership InstituteJob Category:
Marketing & Product ManagementUnion Status:
NonUnion rolePay Range: $165000 $205000We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Payforperformance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:
Director
Employment Type
Full-Time
