Assistant Manager Marketing Communications
Assistant Manager Marketing Communications
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Job Description
Assistant Manager Marketing Communications
Summary of Responsibilities:
COMMUNICATIONS & MEDIA PLAN
Formulate communications and media calendar for assigned revenue stream ensuring timely and accurate of each initiative through coordinating with relevant teams
Responsible for consistently creating positive and relevant news to drive Public Relations value from earned local and global channels
Work to enhance the brand image of each venue through reviewing all communications materials including but not limited to sales decks inhouse collaterals and displays press materials ad copies and assets
Direct the creation of compelling content that highlights the unique features and experiences offered by the hotels convention centre dining outlets and spa ensuring it resonates with our target audience.
Lead submissions for targeted awards by the complex and actively canvass for votes and nominations with relevant stakeholders. Leverage all awards to drive revenue
Source and collaborate with relevant partners and suppliers to create unique guest experiences and events
CAMPAIGN & EVENT MANAGEMENT
Conceptualise plan and lead communications campaigns with marketing team and agencies to cover digital marketing social media email marketing and traditional advertising to increase brand awareness and sales
Host and entertain media bloggers content creators and influencers to drive positive coverage and beneficial commercial outcomes
Drive the marketing and promotion of hotelled events held at the complex ensuring they attract the desired clientele and achieve attendance targets
Monitor and analyze the performance of communications campaigns and prepare regular reports to evaluate the effectiveness of different strategies
MARKET RESEARCH & ANALYSIS
Conduct market research to identify consumer preferences market trends and competitive landscapes
Analyse data from various platforms to provide informed proposal to meet commercial and business goals
Review competitors to create indepth communications strategies to promote all products and service
PARTNER & INDUSTRY ENGAGEMENT
Proactively initiate partnerships drive business synergy and reduce costs
Host prolific partners and industry players for continual engagement while seeking opportunities for mutuallybeneficial collaborations
Seek relevant brands for cobranded guest experiences
Manage agencies vendors and partners
BUDGETING
Monitor and maintain budget for dedicated communications campaigns ensuring forecast accuracy
Responsible to gathering scope and costs for budgeted items related to marketing communications
Manage and allocate the communications budget effectively to achieve desired results and a strong return on investment
Plan and prepare for annual budget submission and presentation
OTHERS
Comply with hotel and department policies and procedures at all times
Assist with any other Sales & Marketing projects as requested
To carry out other duties as and when assigned by the Management of the Hotel
Qualifications :
Qualifications:
A minimum of 4 to 6 years of marketing and public relations experience in travel and hospitality
Familiar with the hospitality dynamics in Singapore and the region
Excellent spoken and written English fluency in a second language preferred
Strong knowledge of marketing and communications principles and upcoming trends
Passion for hospitality industry and is constantly seeking to be ahead of the curve coming up with new innovative ways to drive revenue
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
