B2B Marketing Manager Roku Ads Manager
B2B Marketing Manager Roku Ads Manager
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$ 110000 - 170000
1 Vacancy
Job Description
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S. Canada and Mexico and weve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love enable content publishers to build and monetize large audiences and provide advertisers unique capabilities to engage consumers.
From your first day at Roku youll make a valuable and valued contribution. Were a fastgrowing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the team
We are a team of onetomany marketing experts helping to educate agencies advertisers and partners on the power of the Roku platform. We turn insights into scalable programs that make an impact across the entire funnel. Our work empowers clients across every vertical to connect with audiences in smarter more impactful ways.
About the role
The world is cutting the cord and streaming its TV online a shift that has dramatically changed how advertisers target reach and measure their preferred audiences in ways that broadcast TV and cable never could. In this new world Roku has rewritten the rules of modern advertising and to continue to drive forward we need someone to build an ambitious narrative and agenda to engage SMB and growth minded marketers and agencies while driving adoption of the Roku Ads Manager platform.
Our environment is fastpaced and this role is in a particularly highgrowth area requiring the ability to work autonomously with minimal supervision in an everchanging environment. You will need to demonstrate excellent problemsolving skills. The right mix of organizational and communication skills is key to success. Attention to detail and a proven ability to manage priorities are also essential. We are looking for people ready to lead by example be selfless in your leadership across teams collaborate with your peers and partner with colleagues and external partners.
For New York Only The estimated annual salary for this position is between $110000 and $170000 annually.
Compensation packages are based on factors unique to each candidate including but not limited to skill set certifications and specific geographical location.
This role is eligible for health insurance equity awards life insurance disability benefits parental leave wellness benefits and paid time off.
What youll be doing
- Build ambitious narratives and agendas focused on key moments to engage performance and growth minded marketers and agencies
- Help the modern marketer understand that TV streaming is now accessible and a crucial channel for SMB while building trial and eventually affinity for the Roku Ads Manager platform
- Identify thought leadership opportunities for Roku Ads Manager that drive conversation with advertisers through big idea thinking
- Evangelize Roku at key verticalspecific/trade events and develop rapport and relationships to serve as key advisor
- Be a strategic and tactical partner to the Ads Manager sales and support teams ensuring teams have supporting materials research support and more.
- Collaborate crossfunctionally with sales product marketing growth marketing and content marketing on largescale programs that drive signups activation and upsell
- Build advocates through gifting developing case studies and highlighting bestinclass examples
Were excited if you have
- 57 years of relevant experience as a B2B marketer with a focus on SMB size and growth mindset brands and agencies. Bonus points if youve been a handstokeyboard growth marketer
- A rich understanding of the streaming TV digital and programmatic advertising landscape and marketing challenges companies within these verticals are confronting
- Deep expertise crafting unforgettable storytelling with data text illustration and can selfedit
- An eye for design and experience guiding the development of marketing materials including slides reports web content and event strategy
- A track record of measuring ROI and impact of marketing programs
- Collaborative nature & track record of being an invaluable resource to sales teams
- No job is too big or too small mentality youre a longterm thinker & a shortterm doer
- Bachelors degree or equivalent
- Travel required to industry events up to 20
#LIRD2
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical dental and vision) life accident disability commuter and retirement options 401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. Its important to note that not every benefit is available in all locations or for every role. For details specific to your location please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fastpaced environment where everyone is focused on the companys success rather than their own. We try to surround ourselves with people who are great at their jobs who are easy to work with and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. Were independent thinkers with big ideas who act boldly move fast and accomplish extraordinary things through collaboration and trust. In short at Roku youll be part of a company thats changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problemsolvers which itself is a twopart idea. We come up with the solution but the solution isnt real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation one that has served us well since 2002.
To learn more about Roku our global footprint and how weve grown visit providing your information you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms.
Required Experience:
Manager
Employment Type
Full-Time
