Digital Marketing Manager Copperleaf

Copperleaf an IFS company is seeking a wellexperienced Digital Marketing Manager to join our dynamic team. The ideal candidate will possess a deep understanding of digital marketing strategies and tactics with a proven track record of driving results and demand generation in a fastpaced environment. You will be responsible for developing and executing comprehensive digital marketing campaigns to achieve our business objectives.

This position is open to applicants located in both the US and Canada preferably central to east coast time zone. 

You MUST have experience in Marketo and Demandbase

Responsibilities

• Campaign Management: Plan execute and optimize multichannel digital marketing campaigns across various platforms including but not limited to social media search engines email and display advertising. 
• Work closely with sales teams to develop and execute highly personalized and scalable ABM programs that drive engagement pipeline acceleration and revenue growth.
• Partner with Product Marketing and Industry Marketing to research key industry trends refine persona messaging and develop relevant content that supports ABM initiatives.
• Continuously test learn and apply innovative ABM approaches to enhance program performance. Monitor campaign performance metrics and adjust strategies as needed to ensure maximum ROI.
• Performance Analysis: Conduct regular analysis of key performance indicators (KPIs) to evaluate the effectiveness of digital marketing initiatives and ensure demand generation. Generate insights and recommendations for continuous improvement and optimization of campaigns.
• Technology Utilization: Stay abreast of emerging trends and technologies in digital marketing tools and platforms. Evaluate and implement new technologies to enhance campaign performance streamline processes and drive innovation.
• Stakeholder Communication: Communicate regularly with senior leadership and key stakeholders to provide updates on digital marketing initiatives performance metrics and strategic recommendations. Collaborate effectively to align digital marketing efforts with overall business objectives.
• Oversee website updates to landing pages in support of demand generation campaigns
• Assist in executing demand generation tactics including webinars content syndication and accountbased marketing initiatives

Qualifications :

• >5 years of experience in digital marketing with a focus on strategy development campaign management within the technology software or B2B industry.
• 2 years of accountbased marketing work including of targeted ABM campaigns.
• Proven track record of successfully driving digital marketing campaigns that deliver measurable results.
• Strong analytical skills with the ability to interpret data generate insights and make datadriven decisions.
• Creative thinker with a passion for innovation and staying ahead of industry trends.
• Strong organizational skills and ability to manage multiple projects simultaneously in a fastpaced environment.
• Flexibility to adapt to changing priorities and business needs.
• Exceptional communication and presentation skills with the ability to confidently interact with both internal stakeholders and customers.
• Collaborative mindset and the ability to build effective relationships across all levels of the organization.
• Fluent written and verbal English.

Additional Information :

Why Copperleaf

• Join a forwardthinking company that values innovation and sustainability.
• Work with a talented and passionate team dedicated to making a positive impact.
• Competitive salary and benefits package.
• Opportunities for professional growth and development.

What Were Offering
base bonus
   Flexible paid time off including sick and holiday 
    Medical dental & vision insurance 
    401K with Company contribution 
    Flexible spending accounts 
    Life insurance and disability benefits 
    Tuition assistance 
    Community involvement and volunteering events 

At IFS you will work in a growing global enterprise software company where informal hierarchies promote simplicity and trust with responsibility. We strive to deepen our expertise by taking on challenging and varying work assignments in a collaborative environment together with committed colleagues.

With professionalism and a strong customer focus in everything we do from R&D to Sales and Consultancy we are proud to serve worldclass customers all over the globe with our leading products.

If you want to change the status quo well help you make your moment. Join Team Purple. Join IFS.

We believe that coming together as a community in person is important for innovation connection and fostering a sense of belonging. Our roles have the right balance of remote and inoffice working to enable flexibility for managing your life along with ensuring a real connection with your colleagues and the broader IFS community.

Remote Work :

No

Employment Type :

Fulltime