Senior B2B Demand Generation Manager Amazon Key

Are you a builder whos ready to help Amazon Key shape the future of the multifamily industry Amazon is looking for a driven entrepreneurial and analytical Senior B2B Demand Generation Manager to support a new Amazon Key product as we scale our US marketing. The ideal candidate will be a highly analytical and handson problem solver with a proven track record of successfully managing B2B lead generation. In this role you will be responsible for developing and executing scalable marketing strategies across paid and organic media paid search email content marketing and webinars to drive highly qualified leads for sales. As the Senior B2B Demand Generation Manager you will be pivotal in expanding Amazon Keys awareness and reach driving target engagement which leads to highquality leads and setting new standards for campaign excellence.

Key job responsibilities

Run marketing campaigns and other growth initiatives endtoend
Launch and manage campaigns across multiple channels in partnership with internal teams and thirdparty agencies
Collaborate to create highquality engaging communications and copy including email social posts landing pages and others
Independently create compelling effective content such as white papers
Report performance of marketing campaigns assess against goals and optimize key metrics across the campaign lifecycle
Establish and continually improve scalable processes that ensure best practices and operational efficiency in campaign and lead management
Work closely with Product and Revenue Ops teams to build required marketing and sales infrastructure including automated lead scoring & routing
Partner across Sales and Marketing teams to deliver work on time and on budget while continually increasing conversion
Develop test plans to refine messaging and drive engagement and conversion uplift
Support channel partners ability to leverage campaign assets in their sales efforts on behalf of Amazon Key

Basic qualifications

* 5 years of professional noninternship marketing experience
* 5 years of developing and managing acquisition marketing or channel programs experience
* Experience using data and metrics to drive improvements
* Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
* Experience with project management software (Asana preferred)
* Experience with marketing automation software (Pardot preferred)
* Experience using Salesforce as a marketing database including campaign and pipeline measurement and reporting
* Experience building executing and scaling crossfunctional marketing programs
* Experience developing and executing integrated marketing campaigns across channels including nurturing campaigns


Preferred qualifications

* Experience driving direction and alignment with large crossfunctional teams and agency partners
* Experience working with marketing and sales funnel infrastructure such as automated lead scoring and routing
* Experience developing and executing accountbased marketing campaigns
* Bachelors degree in Marketing Business Communications or related field preferred.
* Experience in tech or SaaS environments is highly desirable.

8 years of driving compelling creative strategy and at an agency or inhouse creative team experience
Bachelors degree

Knowledge of InDesign Photoshop Illustrator Keynote
Experience developing crossfunctional relationships with product consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
Experience leading creative development of innovative creative from concept to delivery
Experience managing creative (internal team of designers copywriters external agencies and freelancers)
Experience presenting creative concepts effectively to senior executives
Experience managing multiple projects and meeting aggressive deadlines

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127100/year in our lowest geographic market up to $210300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.