Campaign Operations Project Manager

The Campaign Operations Project Manager is part of the AbbVie Digital Lab team and will be responsible for playing an integral part of the Consumer CRM team to drive daytoday management and delivery of CRM projects across AbbVies consumer commercial brands.

The Campaign Operations Project Manager is responsible for a key franchise group (e.g. Oncology) and leads consumer brand team marketing initiatives supporting crossfunctional team members and agency partners to align and execute on email SMS and direct mail campaigns. This role will focus on tactical of the campaign roadmap through its entire lifecycle to increase performance and efficiency.

Responsibilities

• Responsible for daytoday management and oversight of mediumhigh complex brand CRM engagements including developing project plans creating status reports conducting weekly status meetings following up / communicating with all stakeholders to ensure ontime flawless of brand CRM programs.
• Learn the business for the respective therapeutic areas/brands
• Effectively work with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure all requirements are met.
• Proactively manage workload and continuously look for ways to improve brand campaigns to meet brands objectives and goals by reviewing campaign performance identifying optimization opportunities and communicating them to the marketing team.
• Develop and maintain project documents timelines proofing checklists and status reports.  Possess minutebyminute knowledge of all work in progress identify risks and ways to mitigate issues.
• Partner with cross functional / agency teams to create processes to capture requirements gain approvals document metadata and verify data elements needed to execute campaigns.
• Document change requests notify the team and understand timeline implications.  Seek standardization automation and process improvement wherever possible to deliver on vision for the team of faster better cheaper year over year.
• Prepare quarterly campaign audits and campaign performance SLAs and review with CRM leadership
• Identify any issues or concerns the team has with cross functional and agency partners.  Identify issues identify root cause and recommend corrective action where necessary
• Monitors campaign performance and proactively provide recommendations to drive an increase in engagement.
• Participate in the planning process with brands internal cross functional teams and their respective agency partners. Maintain checkins with each team to track actual campaign activity and manage resources accordingly.
• Prepares wellorganized clear and concise communications and sets clear expectations. Creates quarterly business reviews with brand and omnichannel leaders

Key AbbVie Leadership Competencies:

• Positive all for one approach to team deliverables and priorities.
• Builds strong relationships to enable higher performance.
• Learns fast grasps the essence and can change course quickly where indicated.
• Raises the bar and is never satisfied with the status quo.
• Creates a learning environment and open to suggestions.
• Embraces the ideas of others nurtures innovation and manages innovation to reality.

Qualifications :

• Bachelors degree in business or marketing or equivalent experience
• 35 years of experience of Database Marketing CRM Email Digital Direct Mail 1:1 marketing experience
• Minimum of 3 years of handson work experience in client service account or response management discipline
• Digital marketing or interactive agency experience is a plus
• Ability to lead multiple projects simultaneously in a fastpaced dynamic environment.
• Excellent written verbal and interpersonal communication skills to effectively work with team members
• Analytical ability to identify optimization opportunities and program related issues
• Enthusiastic solutionoriented attitude in accepting work/new challenges
• Excellent knowledge of Microsoft Office Software: Word Excel PowerPoint and Outlook
• Knowledge of current marketing automation and email delivery technologies and familiarity with how the digital ecosystem is evolving
• Indepth knowledge and experience with Salesforce Marketing Cloud or equivalent enterprise marketing automation platforms such as Adobe Marketo Adobe Campaign or Unica
• Experience implementing CRM best practices
• Proven track record of launching successful email campaigns and/or consumer programs

Additional Information :

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion.  It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status.

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Work :

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