Head of E-Commerce Marketing
Head of E-Commerce Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Marketing Manager Growth & Performance (DTC ECommerce)
Austin TX (Remote until office opens some travel required)
$100000 $150000 (Based on experience performancebased bonuses)
Reports To: Chief Marketing Officer
Team: Marketing Team External Agencies
Position Overview
We are seeking a Marketing Manager Growth & Performance with direct experience in DTC ecommerce to lead customer acquisition retention marketing and performancedriven campaigns across multiple brands. This role is ideal for a datadriven marketer who excels in paid media conversion optimization and retention strategies to drive revenue growth.
This position is remote for now but will transition to onsite in Austin once the office opens. The CMO is based in Austin and this role will play a key part in the potential expansion of operations in this location.
Youll manage marketing teams oversee agencies and execute multichannel campaigns to optimize growth. If you have a strong analytical mindset experience scaling DTC brands and thrive in fastpaced environments we want to hear from you.
Key Responsibilities
Growth & Performance Marketing- Develop and execute datadriven performance marketing strategies to scale customer acquisition.
- Manage and optimize paid media campaigns across Meta Google TikTok and YouTube to ensure profitable growth.
- Oversee budget allocation for performance marketing maximizing ROAS and CPA efficiency.
- Continuously test and iterate ad creatives targeting strategies and campaign formats for improved results.
- Own customer acquisition strategies across paid and organic channels ensuring longterm brand growth.
- Develop and implement retention strategies through email SMS loyalty programs and customer journey flows.
- Manage segmentation automation and personalized messaging to increase repeat purchases and LTV.
- Oversee Shopify website management ensuring seamless UX/UI and conversion rate optimization (CRO).
- Identify conversion opportunities conduct A/B testing and implement datadriven improvements.
- Ensure smooth integration between Shopify Amazon and other marketplaces optimizing pricing and promotions.
- Work crossfunctionally with creative product operations and sales teams to align marketing strategies.
- Manage external agencies and internal marketing teams to ensure of highperforming campaigns.
- Set clear KPIs and performance goals tracking marketing efficiency and impact.
Qualifications & Experience
- 35 years of experience in growth and performance marketing for DTC ecommerce brands.
- Handson expertise in paid media Shopify management email/SMS marketing and CRO.
- Proven experience scaling multiple brands and optimizing acquisition funnels.
- Strong analytical skills with the ability to translate data into actionable marketing strategies.
- Experience managing marketing teams and external agencies.
- Ability to thrive in a fastpaced highgrowth environment.
MustHaves
- DTC ecommerce expertise Strong understanding of scaling directtoconsumer brands.
- Performance marketing leadership Proven ability to optimize paid media and acquisition strategies.
- Retention marketing & CRO Experience driving customer engagement and conversion optimization.
- Team & agency management Ability to oversee across multiple teams and external partners.
- Austinbased Candidates must be located in Austin TX and open to transitioning to onsite work when the office is established.
What We Offer
- Competitive Salary: $110K$140K performancebased bonuses
- Opportunity to lead growth & performance marketing for multiple DTC brands
- Work in a fastpaced resultsdriven environment with high impact
- Access to toptier marketing tools analytics platforms and industry resources
Ready to drive growth and scale highperforming DTC brands
This is an exciting opportunity for a performancedriven marketing leader who thrives on data optimization and customer acquisition strategies. If youre ready to take ownership of growth marketing in a fastscaling environment we want to hear from you.
Director
Employment Type
Full Time
