Sr Marketing Manager Promotions WW Promotions

Reimagine advertising with Amazon. Amazon Ads offers a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do including advertising. If youre interested in joining a rapidly growing team working to build a unique worldclass advertising product with a relentless focus on the customer youve come to the right place.
A strategically important part of our charter is to drive adoption across a portfolio of selfservice cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for prospective and current advertisers to increase visibility of their products and services which also helps Amazon customers discover more selectiona winwin!

Within our growing Amazon Ads Marketing organization we are seeking an experienced Sr Promotions Marketing Manager to strategize and implement complex promotional initiatives. This role is responsible for designing and delivering indepth incentivebased programs driving long term value for advertisers and the business. The candidate will thrive in a crossfunctional environment partnering with Advertisings internal teams to apply analytical and sciencebased techniques in assessing advertiser lifetime value promotional effectiveness and optimize offer structures to maximize business impact. The Sr Marketing Manager will also proactively identify new opportunities to accelerate promotion awareness and visibility through communications and messaging ensuring a positive customer experience. To be successful youll need to be highly analytical with strong communication skills who can earn trust and manage competing priorities with key stakeholders across multiple teams. You are excited to test and learn rewardbased marketing strategies in a highly datadriven environment and enthusiastic about delivering insights to partners across Ads Marketing Finance Product and Tech.


Key job responsibilities
* Responsible for promotions strategy and implementation plan driving use case analyses integrating historical insights to assess return on investment and executing the promotions communication plan with analytics marketing operations advertiser support and tech teams.
* Lead promotion testing framework and roadmap to inform long term strategy and to deliver promotional effectiveness goals on an ongoing basis.
* Develop and execute marketing communications plan for promotions including targeted Amazonowned channels like email. Collaborate with marketing stakeholders on roadmap planning ensuring cohesive integration of promotions with lifecycle communications.
* Partner crossfunctionally with science and product teams to identify and prioritize opportunities to improve advertiser lifetime value and experience.
* Drive regular reporting and insights sharing key learnings and insights with partner stakeholders on shared goals and programs. Provide and implement optimization recommendations for long term success of promotions program.

* Bachelors degree in marketing business communication or other related field
* Experience managing incentivebased programs in a lifecycle marketing context
* 10 years of experience in digital marketing focused on customer revenue growth in channels such as email inapp notifications paid search display and social
* 2 years of experience creating and deploying marketing reward or loyaltybased campaigns developing tailored messaging catered to customers
* Intermediate experience using Excel in manipulating data and building analytical insights
* Experience presenting metrics and progress to goal to senior leadership
* Excellent oral and written communication skills and ability to partner and influence others
* Demonstrated ability to manage multiple conflicting priorities to reach a target deliverable date

* MBA or other related Masters degree.
* 3 years managing a rewards or loyalty program including product implementation and communications plan
* Intermediate experience with SQL in performing data extractions and analysis
* Experience leveraging large data sets for customer segmentation targeting experimentation and analysis
* Strong capability with highest standards and in a rapidly evolving business
* Experience in B2B hightech products/services

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127100/year in our lowest geographic market up to $210300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.