Sr Product Marketing Manager LinkedIn Business Platform

This role will be based in San Francisco Sunnyvale or Mountain View.

At LinkedIn our approach to flexible work is centered on trust and optimized for culture connection clarity and the evolving needs of our business. The work location of this role is hybrid meaning it will be performed both from home and from a LinkedIn office on select days as determined by the business needs of the team.

We are looking for a Senior Product Marketing Manager to join the team supporting our LinkedIn Business Platform. You will partner with our product engineering sales support and marketing organizations to develop and launch products within our centralized business platform to streamline the selfserve experience for our customers sales and support teams with an immediate focus on virtual chat and agent experiences.

This role will be pivotal in shaping LinkedIns roadmap through voice of customer insights product positioning and messaging and sales enablement. This role offers the incredible opportunity to work across our entire enterprise space Talent Solutions Marketing Solutions Sales Solutions and Learning Solutions.
 

Responsibilities

• Partner across all LinkedIn lines of business (Talent Solutions Marketing Solutions Sales Solutions and Learning Solutions) to understand and prioritize customer and sales rep needs.
• Translate and prioritize customer and sales rep needs to influence the product development roadmap through insights validations and benchmarking.
• Own endtoend gotomarket strategy and of product rollout including communications and field enablement across all LinkedIn lines of business with responsibility for driving alignment across Product Engineering Sales Support and Marketing on approach and KPIs.
• Develop messaging positioning naming and core narrative around products and its benefit to customers sales and support teams.
• Own inproduct messaging and communications including email communications training and inproduct marketing and onboarding.
• Develop sales enablement strategy sales/marketing collateral and deliver on sales training across lines of business to ensure successful field .

Qualifications :

Basic Qualifications

• BA/BS degree or equivalent experience.
• 7 years of marketing experience within product marketing product development gotomarket and/or sales enablement experience.

Preferred Qualifications

• Proven track record of developing executing and scaling high impact multichannel gotomarket efforts for B2B solutions.
• Experience learning and translating complex technical concepts and features into a benefitdriven narrative for audiences ranging from Clevel execs to developers to internal sales professionals.
• Track record of successful partnership with crossfunctional leaders and communication with Clevel leaders.
• Able to manage multiple priorities in a dynamic environment work autonomously focusing on key outcomes amidst competing priorities and tight deadlines. 
• Experience using user market and competitive research to influence product development strategies.
• Ability to inspire lead and align crossfunctional teams excellent communication interpersonal team building and problem solving skills.
• Ability to work in a fastpaced startup environment demonstrating resourcefulness motivation initiative and leadership building creative solutions and driving results.

Suggested Skills:

• Market Research and Customer Insights
• Sales Enablement
• Product Messaging

LinkedIn is committed to fair and equitable compensation practices. 

The pay range for this role is $121000$188000. Actual compensation packages are based on several factors that are unique to each candidate including but not limited to skill set depth of experience certifications and specific work location. This may be different in other locations due to differences in the cost of labor. 

The total compensation package for this position may also include annual performance bonus stock benefits and/or other applicable incentive compensation plans. For more information visit Information :

Equal Opportunity Statement

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