Marketing Operations Manager

At Koalafi we believe in a world where no one has to put an important purchase on hold. Thats why were making it easier for more people to pay for big purchases over time.

Over 20000 retailers rely on us to match their customers to a payment plan clearly and quickly all while reflecting well on their brand. Their 2M customers love us because we provide a flexible way for them to make payments and give them an opportunity to improve their credit. Our 200 Koalafi teammates enjoy inspiring and challenging work that accelerates their careers.

Interested in learning more about how were transforming the financing experience and joining our team

Marketing Operations Manager

Drive Growth Optimize Campaigns Elevate Marketing Technology

Were looking for a Marketing Operations Manager to enhance our B2B and B2C growth through workflow automation seamless campaign and operational excellence. In this role you will own both the Marketo and customer platforms at Koalafi driving measurable critical business results.

Working crossfunctionally with Sales Marketing Partnerships Product Analysts and Data Engineering youll ensure our marketing automation platforms run smoothly while identifying new opportunities for efficiency and ROI. If you enjoy building highperforming marketing engines streamlining operations and leveraging data to improve results this role offers the opportunity to make a significant impact.

Key Responsibilities

Align Marketing Operations to Business Goals and Systems

• Collaborate with crossfunctional teams to tightly align marketing operations to business objectives.

• Work closely with marketing and technical teams to manage and scale existing marketing operations platforms as well as identify new highROI capabilities.

• Manage and optimize the martech stack in partnership with engineering to ensure seamless integration system performance and data flow across sales and marketing tools.

Lead Marketing Operations & Campaign

• Own Marketo (B2B) and customer (B2C) operations endtoend:campaign design quality/risk controls and reporting.

• Implement marketing operations best practices to enhance speed and impact while mitigating risks.

• Build and maintain a variety of automated B2B workflows in Marketo to support lead nurturing lead intake scoring and sales handoffs.

• Develop and manage B2C email and SMS workflows in customer to enhance engagement with existing customers.

• Drive targeting segmentation and personalization innovation to improve marketing campaigns over time.

Analyze & Optimize Performance

• Partner with the Analytics team to assess campaign performance delivering insights to inform strategy.

• Utilize and enhance automated dashboards to monitor daytoday performance.

• Ideate and implement testing strategies to optimize ROI ongoing.

What Were Looking For

• 3 years of marketing operations experience with expertise in marketing automation platforms (Marketo preferred experience with customer is a plus).

• Based in Arlington VA or Richmond VA office.

• Strong knowledge of campaign creation Salesforce integrations and marketing technologies to support scalable operations.

• Proven ability to design and optimize efficient marketing processes that drive measurable business outcomes.

• Excellent project management skills capable of handling multiple priorities in a fastpaced environment.

• A datadriven mindset with a focus on continuous improvement and strategic decisionmaking.

Why Join Us

• Opportunity to Lead: This role gives you the ability to shape marketing operations and optimize processes at scale.

• Career Growth: Be part of a fastgrowing and fun team where your contributions will directly impact the businessand be valued.

• CrossFunctional Collaboration: Work alongside talented teams in Sales Marketing Product Analytics and Data Engineering to drive meaningful results.

• Make an Impact: Your work will play a critical role in delivering company growth goals.

Wed love to hear from you if youre looking for an opportunity to be a Marketing Operations leader in a highgrowth environment!

Why choose Koalafi: A career at Koalafi means opportunities to tackle exciting challenges every single day. We take pride in a culture of innovation trust and ownership. Youll get outside your comfort zone build meaningful relationships and most of all take charge of projects that ultimately help people get the things they need most.

Who we are & what we value:

• We focus on whats most important
• We set clear expectations and deliver
• We embrace challenges to reach our full potential
• We ask How can this be better
• We move fast together

Benefits:

At Koalafi you will have a direct impact on our products and help shape the companys success. We offer competitive compensation & benefits packages to keep you at your best:

• Comprehensive medical dental and vision coverage
• 20 PTO days 11 paid holidays
• 401(k) retirement with company matching
• Student Loan & Tuition Reimbursement
• Commuter assistance
• Parental leave (maternal paternal)
• Inclusion and Associate Engagement Programs