Creative Services Director
Creative Services Director
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Job Description
Creative Services Director
16WAPT the ABC affiliate in Jackson MS is looking for a Creative Services Director. You are someone who can create and develop targeted researchdriven marketing/promotional campaigns that connect our brand to viewers across multimedia platforms. As Creative Services Director you are strategic and are creative using the latest marketing trends. You can manage numerous projects simultaneously while elevating the look and feel of our stations brand. You will manager and inspire a team of accomplished creative personnel and help develop and produce targeted researchdriven promotional campaigns that connect us to viewers across all broadcast and digital platforms. You will report to the President and General Manager.
Responsibilities
- Create lead and implement the brand marketing of the station
- Manage production of compelling image sweeps and special event campaigns for all platforms
- Directly produce or manage the creative team on the production of compelling brandtargeted station/news image targeted special reports daily topicals commercials programming and special event campaigns for all platforms
- Schedule staff station promotional events
- Provide inspiration and direction to grow the creative team skills
- Special projects coordination and fulfillment
- Produce and post targeted social media marketing
- Identify dynamic multiplatform strategies to increase station brand awareness and ratings
- Manage daily promotional onair content and inventory for daily onair logs
- Attend outside community functions or meetings
- Identify strategies for increasing station brand awareness and resonance
- Liaison with network syndicators community leaders regarding station promotional activities
- Develop and monitor annual department budget and expenses
Requirements
- 5 years in station marketing/promotion/brand management
- Must be creative a compelling writer videographer/photographer editor and be able to use research to meet station goals
- Working knowledge of Adobe Creative Suite videography photography Wide Orbit and ENPS
- Lead create critique creative concepts and graphic treatment to be incorporated into the station brand
- Can collaborate and communicate with news staff and station personnel
- Will critique graphic treatment to be incorporated into the station brand
- Valid drivers license (hire is contingent on good driving record)
- Related military experience will be considered
- Inperson attendance is required
Diversity Statement
At Hearst Television we tell stories every day. Stories about people of all cultures backgrounds perspectives and identities. Thats why behind the scenes we believe in being an organization as diverse and varied as the audience we reach ensuring that the content we create is more compassionate and more representative of the communities we serve.
Benefits
Hearsts benefit programs are modern flexible and designed to focus on you. As a Hearst employee you and your spouse or partner or dependents would have access to the following benefits.
- Medical Dental Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ Health Services
- Additional benefits to meet your and your familys needs
Required Experience:
Director
Employment Type
Full-Time
