Marketing Specialist Subscriber Acquisition Creative Strategy EMEA
Marketing Specialist Subscriber Acquisition Creative Strategy EMEA
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Job Description
Welcome to Warner Bros. Discovery the stuff dreams are made of.
Who We Are
When we say the stuff dreams are made of were not just referring to the world of wizards dragons and superheroes or even to the wonders of Planet Earth. Behind WBDs vast portfolio of iconic content and beloved brands are the storytellers bringing our characters to life the creators bringing them to your living rooms and the dreamers creating whats next
From brilliant creatives to technology trailblazers across the globe WBD offers career defining opportunities thoughtfully curated benefits and the tools to explore and grow into your best selves. Here you are supported here you are celebrated here you can thrive.
Your New Role
Part of the Growth & Partner Marketing team and reporting into the Growth Marketing Manager this role will play a key part in helping the team drive subscriber growth and revenues across our streaming services Max/HBO Max & Discovery TNT. This pan EMEA role will be responsible for executing the D2C Subscriber Acquisition creative strategy across all biddable marketing channels & streaming services including various operational tasks and liaising with multiple other teams critical to this.
The ideal candidate will be passionate about television movies entertainment sport and digital marketing. They will have a good understanding of biddable marketing and creative processes. The candidate will be part of a team that believes in working fast being accountable collaborative testing and learning from mistakes.
The candidate will be responsible for the creative production across paid acquisition channels for multiple European territories. The role is highly cross functional and will require collaboration with other marketing teams such as Creative Services Brand and Content Marketing Local Marketing Teams External Media Partners Data Science Product Tech and Content Experience.
Your Role Accountabilities
- Lead marketing campaigns in paid digital channels to drive brand awareness and subscriber acquisition.
- Drive customer acquisition through the creation and optimization of digital creative assets for paid channels ensuring that business goals are met.
- Ensure all assets are delivered to central teams on time and manage expectations & help set up new workflows and working docs to support deliveries and performance.
- Ensure relevancy in communication: the right message format and creative for the relevant audience.
- Brainstorm new and creative growth strategies for D2C activities.
- Analyze data and provide insights for optimization of digital marketing activities.
- Ensure the best audience strategy is always in place and create adhoc materials for different audiences.
- Work closely with other marketing departments such as Creative Services/Brand and Content/CRO/social media/CRM/PR to maximize growth through various projects including coordination on 360 marketing campaigns
- Manage and evaluate performance of all digital marketing campaigns (creatives sizes formats) assess against business goals and constantly optimize performance by working closely with our digital marketing agencies.
- Include digital creative trends and best practices in the ongoing campaigns plans.
Qualifications & Experience
- A Strong understanding of the digital marketing ecosystem is a must. Relevant experience in digital marketing working with channels such as Social Display YouTube Search Native and CTVs.
- Ability to both think strategically and execute tactically.
- Proficient in English. Additional European languages will be highly considered.
- Strong analytical skills and the ability to make datadriven decisions.
- Ability to work with content and creative teams to conceptualize and test creative. Draft hypotheses and design test structures to draw actionable opportunities for scale or efficiency.
- Experience in managing the relationship with digital media buying agencies and external vendors.
- Ability to work with various teams & partners and manage adhoc requests.
- Strong project management experience with ability to work and drive projects across departments.
How We Get Things Done
This last bit is probably the most important! Here at WBD our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit regardless of sex gender identity ethnicity age sexual orientation religion or belief marital status pregnancy parenthood disability or any other category protected by law.If youre a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process please visit our accessibility page for instructions to submit your request.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
