Digital Marketing Executive
Digital Marketing Executive
Posted on :
11-04-2025
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1 Vacancy
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Job Description
Key Responsibilities:
- Campaign Management: Create implement and manage Google Ads campaigns (Search Display etc. with a focus on driving Leads and meeting business goals.
- Optimization: Monitor and analyse campaign performance regularly adjusting strategies bids budgets and targeting to optimize performance and maximize ad spend efficiency.
- Keyword Research: Conduct thorough keyword research to identify highperforming keywords and create effective ad copy that resonates with the target audience.
- A/B Testing: Design and implement A/B testing strategies for ads landing pages and other key elements to continuously improve conversion rates.
- Analytics & Reporting: Use Google Analytics Google Ads and other tracking tools to monitor KPIs such as costperclick (CPC) conversion rates and return on ad spend (ROAS). Provide regular performance reports and insights to stakeholders.
- Budget Management: Allocate and manage budgets effectively across campaigns ensuring efficient use of resources and maximizing overall campaign performance.
- Collaboration: Work closely with crossfunctional teams such as SEO creative and product teams to ensure consistency across all marketing initiatives and ensure effective .
Required Skills & Qualifications:
- Minimum 2 years of experience in running Google Ads
- Proven experience in managing Google Ads campaigns with a focus on performancedriven outcomes.
- Strong understanding of digital marketing Google Ads platform Google Analytics and other PPC tools.
- Ability to analyse and interpret data to derive actionable insights and optimize campaigns.
- Proficient in keyword research bidding strategies audience targeting and ad copy creation.
- Experience with A/B testing conversion rate optimization and performance reporting.
- Highly detailoriented with strong organizational and timemanagement skills.
- Google Ads certification is a plus.
Employment Type
Full Time
Department / Functional Area
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