Marketing Manager mfd
Marketing Manager mfd
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Job Description
Overview
Bruker is enabling scientists and engineers to make breakthrough postgenomic discoveries and develop new applications that improve the quality of human life. Brukers high performance scientific instruments and high value analytical and diagnostic solutions enable scientists to explore life and materials at molecular cellular and microscopic levels. In close cooperation with our customers Bruker is enabling innovation improved productivity and customer success in postgenomic life science molecular and cell biology research in applied and biopharma applications in microscopy and nanoanalysis as well as in industrial and cleantech research and nextgen semiconductor metrology in support of AI. Bruker offers differentiated highvalue life science and diagnostics systems and solutions in preclinical imaging clinical phenomics research proteomics and multiomics spatial and singlecell biology functional structural and condensate biology as well as in clinical microbiology and molecular diagnostics.
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As part of Group Marketing the Marketing Specialist FTNMR Benchtop supports the strategic direction of the NMR Benchtop Business team. The Marketing Specialist FTNMR Benchtop works closely with key market segments (Pharma Cleantech Applied Markets and Academia) ensuring that the product lines unique value proposition is effectively communicated. This role involves developing compelling product content equipping the sales team with necessary tools ensuring marketing standards are met across all channels reporting on marketing metrics and coordinating FTNMR Benchtop conferences. The specialist will proactively consult with the Business Team and Sales on marketing concerns and ensure efficient lead management and sales actions for the business development team.
Responsibilities
- Develop and implement content plansderived from the marketing strategies created by the Fourier 80 team to drive lead generation.
- Identify and utilize effective marketing communication channelsto create engaging content for various target groups along the customer journey.
- Manage and coordinate all marketing communication activities collaborating with other content creators to ensure consistency and impact.
- Ensure adherence to marketing standards and efficienciesacross all channels applying Group Marketing Processes.
- Analyze and optimize marketing effortsbased on key performance indicators.
- Serve as the central marketing communication point of contactfor the product line aligning with key stakeholders and providing advisory support to the Fourier 80 team on marketingrelated matters.
Qualifications
- Bachelors Degree in Marketing Communication or similar focus
- English Language Skills (min. C1 Level)
- Advanced: Excellent verbal written and computersupported presentation skills.
- Expert: High project management skills with proven ability to effectively manage multiple priorities and manage differing time constraints. Strong experience from working proactively with global Product Management / Market Management and marketing teams.
- Able to work autonomously
- Analytical Skills and assertiveness
- Communications Skills & Creativity
- Flexibility and seeing change as an opportunity
- Ability for teamwork
- Resilience
Required Experience:
Manager
Employment Type
Full-Time
