Manager Marketing Growth

About the role

Were looking for aGrowth Marketing Manager who can take ownership of acquiring and retaining members at Vancity. This role has oversight of the holistic member relationship as well as the products that serve members day to day banking needs: our chequing savings and Visa products.

You will be responsible for identifying untapped segments for growth crafting incentives for new members positioning our chequing savings and Visa products and delivering the gotomarket strategy. You thrive on connecting with crossfunctional teams to develop innovative marketing initiatives that increase acquisition of new members deepen relationships with existing members and minimize attrition through a members lifecycle with Vancity. Succeeding in this role will mean understanding our business our members and levers for growth while dynamically evolving our marketing strategy and tactics.

You will be responsible for leading a team of 2 Marketing Specialists who will support you in setting the strategies executing the plans and measuring performance for our Everyday Banking and Visa portfolios. You will report into the Senior Marketing Manager.

This is a permanent fulltime role that will enjoy hybrid working arrangements which can be fulfilled primarily from the Vancity head office location and your Lower Mainland based home office. Periodically youll be required to attend inperson activities or events.

A typical day would involve:

• Partnering with our product teams and crossfunctional stakeholders to develop marketing strategies that successfully drive growth and build engagement with existing members.
• Using a datadriven approach to plan execute and optimize campaigns within a variety of marketing channels (lifecycle journeys organic social media paid media events and facetoface).
• Taking ownership of product positioning messaging and the gotomarket strategy for Visa and Everyday Banking to achieve business objectives.
• Leveraging your deep analytical skill set to ensure thorough measurement of marketing activity against shortterm and longterm KPIs while connecting results to opportunities for improvement.
• Enabling branches member support and other internal teams to tell a compelling story about our product benefits.
• Managing multiple highpriority projects in a deadline and datadriven environment.
• Leading and mentoring a team of marketing specialists guiding them to deliver high quality marketing campaigns.

You have:

• A university degree preferably in Marketing Business or a related field.
• 510 years of professional experience in Marketing (preferably in the financial services sector).
• Proven experience leading engaged marketing teams.
• Indepth knowledge of marketing strategy delivery and all elements of the marketing mix (lifecycle journeys organic social media paid media events and facetoface) with specific experience in digital marketing.
• Strong business acumen and knowledge of strategic business drivers and how these translate into marketing strategy.
• Proven ability to partner with datadriven stakeholders such as crossfunctional teams and Product leads.
• Strong communication skills with an ability to use influencing skills to drive team alignment.
• Strong analytical skills to measure performance derive insights and aid in decision making.
• Superior storytelling and presentation skills.
• Ability to bring new innovative marketing strategies to life and constantly evolve best practice with a test & learn approach.

You are:

• A leader you understand how to motivate and support others in advancing the vision and mission of an organization. You craft plans influence others in making progress on strategic goals and cultivate an environment in which all are invited to contribute to success.
• An expert business operational navigator you understand how to drive balanced growth against organizational priorities and can pivot based on market changes. You know where to dig deep where to delegate and where to prioritize to achieve results.
• A dynamic communicator with great interpersonal and communication skills you create a clear understanding of expectations; you address escalated challenges and issues in reporting areas; and you represent the functional area across the organization.
• A selfstarter you have a bias towards action and are motivated by getting things done. You have a habit of uncovering opportunities through curiosity and testing new ideas to drive results.
• A strategic marketer you plan and coordinate to establish marketing strategies and tactical plans; and you lead development of integrated solutions services and programs. You connect the dots across the business to provide more effective and efficient solutions.
• Curious & innovative youre on top of the financial services industry political and economic trends and are constantly looking for new marketing opportunities to test. You identify risks and opportunities that may impact the business unit and or designated area.
• Analytical you are datadriven in your approach and can skillfully interpret customer campaign and market data recommending changes and optimizations.

We value lived experience so if you are interested in this role we encourage you to apply even if you feel your skills dont perfectly align with those listed.

The salary range for this role is $91000 to $136400 annually. Base pay offered may vary depending on factors such as relevant qualifications skills previous experience and internal equity. As part of our total rewards package employees may also be eligible for our annual incentive program subject to program eligibility requirements.

** Posting Deadline: Posted until Filled**

At Vancity were committed to creating a welcoming and inclusive workplace to help our people and communities thrive and prosper. Diversity in our workforce is integral so that we can truly represent understand and respond to our community needs and deliver on our member experience.

We are committed to providing an inclusive and accessible recruitment experience for all candidates. If you require any accommodations at any stage of the recruitment process please reach out to our Talent Acquisition team atfor confidential support.Inperson assistance is also available. We will collaborate with you to ensure your needs are met promptly and effectively.