Head of Brand Social
Head of Brand Social
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Salary Not Disclosed
1 Vacancy
Job Description
Head of Brand Social
Ladder is looking to hire a brilliant social strategist and a skillful content creator who can think big act fast and execute with excellence. Youre not here to churn out basic posts or hit a daily post quota; youre here to make Ladders social presence a smashfollow.
We want our channels to turn heads spark conversations and stay on the cutting edge of culture. Your role: Amplify the Ladder experience by running our organic social strategy and Instagram channel showcase why Ladder is the worlds best fitness app and bring real value to our community through smart education and bold entertainment.
Lets be honest anyone can do social media. Were looking for a rare breed the 1 of social marketers someone who is intensely passionate about content strategy and creation with a proven track record.
Website // App Store Listing // Instagram
WHAT YOULL DO
- Ideate and produce social content series that resonate with the Ladder user through speaking videos coach content and member UGC
- Collaborate with our creative team and coaches to craft campaigns that turn heads and generate buzz
- Optimize rollout strategies to maximize reach and impactbecause every move counts
- Stay ahead of trends content formats and cultural shifts to keep Ladder leading the pack
- Track community sentiment and manage inbox communications with finesse
REPORTS TO
- VP Brand & Creative
WHAT WE NEED
- Located in Austin TX up to $10k for relocation assistance
- Legit proven experience in a social media role with real results
- A deep understanding of social strategy across platforms (Instagram TikTok YouTube and X)
- A sharp understanding of cultural trends and the everevolving social media landscape
- Ability to and edit highquality mobile content
- A hunger for outsidethebox viral marketing that breaks through the noise
- Toptier organizational skills and an eye for detail
- A genuine passion for fitness and handson experience with strength training
DETAILS & BENEFITS
- The best team in fitness
- Competitive pay equity and health insurance benefits (Health Dental Vision)
- New equipment including a laptop monitor and accessories/tools required for you to do your best work
- Beautiful office space equipped with a professional content studio which doubles as a high performance training facility (aka our private gym for use by our team and friends)
- Free Ladder membership Ladder swag etc.!
- Companywide events and travel
- Unlimited PTO
WHY LADDER
- Were building the worlds best fitness business. We are a small team of noego experts that think in firstprinciples
- We dont follow the lead of our competitors we lead the industry with our innovation and youll be a major part of shaping that innovation to keep Ladder at the forefront of fitness and culture!
- If youre an A player that brings your absolute best that thrives taking big swings and executing at a highlevel this is the place for you
- This is not a role where you will be micromanaged we expect you to be the best and have the freedom and resources to be creative and make great work!
RECENT RECOGNITION
- 2025 Apple Editors Choice Award
- 2025 TikTok Innovator Award
- 2025 Womens Health Best Fitness App Overall
- 2025 Wall Street Journal Best Fitness App
- 2024 Ladder Secures $105M for Strength Training App
- 2025 How Ladder Nailed Product/Channel Fit on TikTok and Meta to Grow 2000
RECENT BRAND CAMPAIGNS
- Ladder Versus (Peloton) ***AdAge Campaigns to Know About***
- Quitters Day Fairy Featuring Stavros ***AdAge Campaigns to Know About***
- Ladder Manifesto
- Process is the Point
- Phat Pills
- You Dont Need More
Required Experience:
Director
Employment Type
Full-Time
